Hermosa Advisors

Hermosa Advisors I help people understand their financial goals without selling insurance or stocks...Just Advice! We provide financial planning as a service.

We do not sell investment products or require clients to transfer assets under our control. Less sales pressure means better decisions. That’s why we call it “Financial Planning Evolved”. We help clients protect and grow their assets with the freedom to customize an approach that best fits their life. Virtually delivered and technology-powered. All planning work is performed by long-time Hermosa B

each resident Dave Pedersen. We provide comprehensive financial planning in California and other jurisdictions where allowed. No commissions or gimmicks. Full details at www.hermosaadvisors.com
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Investment advisory services are offered through Hermosa Advisors LLC; a California domiciled registered investment advisor.

The song remains the same......
04/30/2026

The song remains the same......

The Federal Reserve on Wednesday released its latest decision on interest rates.

It's a big week for the Fed and earnings reports. That doesn't mean you have to do anything with your portfolio!
04/29/2026

It's a big week for the Fed and earnings reports. That doesn't mean you have to do anything with your portfolio!

Here are five key things investors need to know to start the trading day.

BE CAREFUL OUT THERE!   "He was recently swindled out of his $300,000 life savings by an ‘investment professional’ who p...
03/25/2026

BE CAREFUL OUT THERE! "He was recently swindled out of his $300,000 life savings by an ‘investment professional’ who promised to preserve the capital and provide a ‘high monthly rate of return.’ Angel unfortunately trusted the man because he’d been introduced to him by a spiritual advisor. The ‘returns’ lasted only a few months, then the $300,000 vanished along with the investment professional. Angel was left with little legal recourse because it had technically been an ‘investment.’ "

Angel Moreno owns the oldest Vegan restaurant in NYC. He was recently swindled out of his $300,000 life savings by an ‘investment professional’ who promised to preserve the capital and provide a ‘high monthly rate of return.’ Angel unfortunately trusted the man because he’d been introduced to him by a spiritual advisor. The ‘returns’ lasted only a few months, then the $300,000 vanished along with the investment professional. Angel was left with little legal recourse because it had technically been an ‘investment.’

Heartbroken and a bit embarrassed, Angel assumed massive amounts of debt just to keep the restaurant open these last few years. Caravan of Dreams had never just been a business to him. With no children of his own, the restaurant has been his child and life’s purpose. Despite thriving for decades, it never quite recovered after the pandemic and had begun losing money every night, so Angel maxed out his credit cards and exhausted a $150,000 small business loan just to keep the doors open.

Last month he’d reached the end of his rope. At the age of 76, he'd exhausted both his savings and credit, and did not have enough money to pay the rent. He was only able to keep the doors open because of a (miraculous) clerical error by the landlord. Around this time I was introduced to him and learned his story. I shared it on Humans of New York hoping to drum up some foot traffic for the restaurant. (I’ve always loved eating at Caravan of Dreams because it serves the most delicious organic food in the city.)

Along with the story I included a link to an old GoFundMe that Angel had set up after the pandemic. It had only attracted a handful of donors. I didn’t even tell Angel that I was sharing the link, because his debt was so large, and his position was so grave, that I didn’t think a single story would materially change his situation.

But over the past 48 hours, thousands of you contributed nearly $175,000. Angel’s $200,000 debt has almost completely been wiped away, and a huge portion of his life savings have been recovered. Caravan of Dreams can stay open, and Angel now has the opportunity for a peaceful and prosperous final season of his life. Thanks to all of you for collectively becoming this beloved man’s miracle, and extending his belief in magic.

If anyone would still like to contribute, you may do so here: https://bit.ly/4buccUS

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A message of gratitude from Angel:

“In the middle of the chaos there was a miracle. Having been cheated, no money, not sleeping, and all of this stress—I was preparing myself for anything. But part of me was still having hope, that if I could not be affected by all this, and somehow keep my essence, then perhaps the chaos might transform into something beautiful. Eventually the burden grew so heavy that I could not continue, so I asked for help. I started speaking with customers: reaching out to share my misery, my gratefulness, my everything. That was the beginning-- letting go. People started organizing to help out of this situation in any way possible. Thank you to everyone involved in this fundraiser. Thank you to all the people working here, all the suppliers, thank you to the musicians who come here and share their music, thank you to all the customers—everyone coming to Caravan of Dreams is a potential friend. When I start reading comments from people, all the understanding, all the gratitude, all the love and support I was feeling makes me cry. I should even say to the people who cheated me, I learned something from you and I am developing more unconditional love. I do not justify the negativity but unfortunately we must sometimes suffer many times in order to improve our behaviors, and change the negative into the positive. If there is anyone from the last 35 years that I have not remembered, all of you are in my heart. I would like to conclude with the word ‘desire.’ A wise man teaching about the invisible once said that everything starts from a desire. When I was a young man I had a desire to be a good person, and that was the beginning of getting more. After that came words like: enthusiasm, faith, humbleness, gratitude. Then 35 years ago I had the desire to start a restaurant with plant-based, organic, clean food, made with love, with good intention. And this became Caravan of Dreams. The great vibrations that we generate when our desires are positive—these miracles are the result. What happened lately, with so many people giving abundance, little money here and there, making big, beautiful things for Caravan of Dreams. This is a miracle. Thank you to everyone. I love everyone.”

The Fed is holding short term interest rates steady and it's hard to blame them. There is always something to worry abou...
03/19/2026

The Fed is holding short term interest rates steady and it's hard to blame them. There is always something to worry about or forecast but everything feels fairly balanced on interest rates right now...

The Federal Reserve kept its key interest rate at the target range of 3.5% to 3.75%.

Concerned about how the war might affect your investments? Message me and we can set up a call.    "Reports that say tha...
03/13/2026

Concerned about how the war might affect your investments? Message me and we can set up a call.

"Reports that say that something hasn't happened are always interesting to me, because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns—the ones we don't know we don't know." Donald Rumsfeld, 2002 during the Iraq War

"Some people live their life... they worry about the destination. They worry about where they're going. I enjoy the trip...
01/10/2026

"Some people live their life... they worry about the destination. They worry about where they're going. I enjoy the trip. Wherever you're going is where you'll end up. Don't worry about that. Enjoy the scenery on the way." Noel Gallagher

On the second Sunday of each month, I send out a newsletter that covers financial planning topics that affect your life ...
01/09/2026

On the second Sunday of each month, I send out a newsletter that covers financial planning topics that affect your life in an educational format. Interested in subscribing? Drop me your email

Check out my monthly blog post, where I share thoughts on recent market developments, supposed gurus and some handy defi...
10/15/2025

Check out my monthly blog post, where I share thoughts on recent market developments, supposed gurus and some handy definitions to "up your game". Check it our here....or ping me and subscribe!

Over the last few months, markets have generally continued their winning ways. It is worth noting that: The S&P 500 is up roughly 15% year to date and the Nasdaq is up almost 20% this year. International equity markets are up broadly more than 25%, with this return enhanced by a

I'll be at Future Proof in Huntington Beach on Monday and Tuesday to connect with peers and learn about all things finan...
09/08/2025

I'll be at Future Proof in Huntington Beach on Monday and Tuesday to connect with peers and learn about all things finance: interest rates, technology, clients and behavioral finance. I have been to every one and found this conference to be well worth my time.

Address

565 Pier Avenue #685
Hermosa Beach, CA
90254

Opening Hours

Monday 7am - 6pm
Tuesday 7am - 6pm
Wednesday 7am - 6pm
Thursday 7am - 6pm
Friday 7am - 6pm
Saturday 7am - 6pm

Telephone

+13106838553

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