GuideWise Financial Group

GuideWise Financial Group A private wealth advisory practice of Ameriprise Financial Services, LLC

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Advisor Spotlight: Braxton Scales ⭐️⭐️⭐️ Braxton’s path into financial planning began with a college internship at Guide...
09/03/2026

Advisor Spotlight: Braxton Scales ⭐️⭐️⭐️

Braxton’s path into financial planning began with a college internship at GuideWise Financial, where he discovered a genuine passion for the industry. That experience stayed with him throughout his time in corporate finance and ultimately led him back to GuideWise.

He earned his bachelor’s degree in Finance and Management from the University of Kentucky in 2021 and obtained his CFP® (Certified Financial Planner™) designation in 2024. This specialized training allows him to focus on retirement planning and develop personalized financial strategies tailored to each client’s unique goals.

For Braxton, the most rewarding part of the job is not just the numbers, but the relationships. He is passionate about educating clients and guiding them through every stage of their financial journey so they can make informed decisions with confidence. Building trust and helping clients make the best decisions for themselves and their families is at the heart of his approach.

Outside the office, Braxton enjoys spending time with family and friends, staying active, learning about history, and exploring different cultures through travel. He is also an avid Kentucky Wildcats basketball fan.

(270) 827-8849 - [email protected]

When it comes to retirement planning, time can be one of your most powerful assets. Solutions that help your money grow ...
09/03/2026

When it comes to retirement planning, time can be one of your most powerful assets. Solutions that help your money grow more efficiently over time may provide an added advantage as you work toward future goals. The right solutions can help you stay on track, so message me to start the conversation.

Spotlight! ⭐️⭐️⭐️ Shauna McCormick is a dedicated Client Service Manager and has been with Guidewise for 16 years. She...
08/28/2026

Spotlight! ⭐️⭐️⭐️
Shauna McCormick is a dedicated Client Service Manager and has been with Guidewise for 16 years. She provides exceptional service and enjoys building meaningful, long-term client relationships. She earned her Bachelor of Business degree from Murray State University.
Outside of work, Shauna is married to her husband, Daniel, and together they have three children: Brady (21), Will (17), and Luke (10). Much of her free time is spent supporting her family, especially on weekends when she can often be found at a basketball court or baseball field cheering on her youngest son as he competes in sports.
In her personal time, Shauna enjoys reading on her Kindle and coloring, which provides a favorite way to relax and unwind.
Favorites:
Sports Team: University of Kentucky Wildcats Basketball
Holiday: Christmas
Quote: Make good choices (tells her children daily)
Food: sushi
Fun Fact: Whenever Shauna is out of the office, coworkers often say just how quiet the office becomes.

Markets change, but your long-term goals don’t have to. Solutions that balance growth opportunity with a level of protec...
08/27/2026

Markets change, but your long-term goals don’t have to. Solutions that balance growth opportunity with a level of protection can help you stay focused through the markets ups and downs. A plan built to adapt can make all the difference, so send me a message to discuss strategies for staying prepared.

As retirement gets closer, many people look for ways to stay invested while also protecting what they’ve built. Solution...
08/20/2026

As retirement gets closer, many people look for ways to stay invested while also protecting what they’ve built. Solutions that can help buffer the impacts of market downturns may provide greater confidence as you plan for the road ahead. Let’s connect to explore options for managing risk in retirement.

Ameriprise National Conference 2026 A big congratulations to Erick on being recognized among the top 15% of Ameriprise a...
08/18/2026

Ameriprise National Conference 2026

A big congratulations to Erick on being recognized among the top 15% of Ameriprise advisors and earning the opportunity to attend National Conference in Denver!

It was a great opportunity for Erick and Braxton to spend a few days learning from some of the best advisors and leaders in the business. Between the executive panels, guest speakers and conversations with other successful advisors, there were plenty of ideas and insights to bring home.

They also had the chance to dive into some of the biggest topics impacting our clients and our industry today, from the markets and interest rates to geopolitics, AI and technology.

One of the biggest takeaways was seeing how much Ameriprise continues to invest in technology and resources to help advisors keep up with an ever-changing financial landscape.

Most importantly, Erick and Braxton came home energized and excited to share what they learned with the rest of the team. We’re always looking for ways to get better, grow as a team and provide an even better experience for the clients we’re fortunate enough to serve.

Congratulations again to Erick on a well deserved recognition!

Market growth can play an important role in reaching your long-term retirement goals, but managing risk along the way ma...
08/13/2026

Market growth can play an important role in reaching your long-term retirement goals, but managing risk along the way matters just as much. Solutions that combine growth potential with a level of protection can help you stay focused through changing market conditions. Message me if you’d like to discuss strategies that can help you stay invested with confidence.

One day, you’re celebrating the start of a new job. Then you blink and you’re toasting to your retirement. Let’s review ...
08/12/2026

One day, you’re celebrating the start of a new job. Then you blink and you’re toasting to your retirement. Let’s review your retirement savings and make sure you’re on-track.

Advisor Spotlight ⭐️⭐️⭐️!!Meet Matt Windhaus, Financial Advisor and Director of Operations, who has been a valued member...
08/11/2026

Advisor Spotlight ⭐️⭐️⭐️!!
Meet Matt Windhaus, Financial Advisor and Director of Operations, who has been a valued member of the team for 7 years. Matt brings 15 years of experience across banking, insurance, trust administration, portfolio management, and financial planning.

A Henderson native and graduate of the University of Southern Indiana, Matt earned a degree in Business Administration with a minor in Finance and holds the APMA® designation. As a Financial Advisor, he enjoys simplifying financial situations and helping clients make informed decisions with confidence. In his role as Director of Operations, he is passionate about supporting the growth and development of advisors and staff while helping drive the continued success of the practice.

Outside of work, Matt enjoys spending time with his wife, Mackenzie, and their children, Andie (11) and Porter (7). Weekends are often filled with playing golf, cheering on his favorite teams, coaching youth sports, watching his kids compete, and exploring new restaurants with family and friends.

Favorites:
Sports Teams: UK Wildcats, Pittsburgh Steelers, Colorado Avalanche
Food: All of it!
Hobby: Golf
Holiday: Christmas
Vacation Spot: Destin

Matt is dedicated to helping clients succeed financially while fostering growth within the team, making a positive impact both in the office and in the community. We're proud to have him as part of our organization!

08/11/2026

As the 2026 U.S. midterm elections approach, Ameriprise Financial experts share their perspectives on how the results may influence the broader market, economy and investments.

Address

238 Second Street
Henderson, KY
42420

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 4pm

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