09/08/2026
New from Amy C. Wiles, our Chief Campaign Strategist.
Most fundraising conversations start with the wrong question. They start with how do we persuade someone to give. Amy's question is better: what helps someone feel ready to act on something they already care about?
In her latest article she gets into what actually moves a donor to yes. The quiet questions a donor is asking before the amount ever comes up. Why generic appeals fall flat. What real personalization looks like when it is more than dropping a name into a letter. And why the ask should take a few minutes while the listening takes the rest of the meeting.
If you are heading into a campaign, or trying to figure out why a promising prospect keeps saying not yet, this one is worth ten minutes.
Read it here: https://www.catapultfr.com/blog/why-people-give-trust-connection-moment-to-act
Growing your donor base at every stage of the giving journey.