Guideins

Guideins Since 2001 as GuideINS, I have been helping people protect their lifestyles and the lifestyles of th

LYNN LAVENDER, CLTC - Principal

Lynn has been an insurance professional since 1995. She specializes in Long Term Care, Life and Disability insurance as well as Life Settlements. In addition to working with individuals and businesses, she was selected to be a member of the original national team of only 17 that introduced the Federal Long Term Care Insurance Program to federal employees, annuitant

s and military personnel. Over a period of 6 months, the team addressed over 88,000 people in person. Lynn also conducted presentations at many Fortune 500 companies during their Long Term Care open enrollment meetings. For a period of four years Lynn was the business development manager for one of the nation’s largest long term care insurance companies and was responsible for their sales at major financial institutions in the New York Metro area. Based upon her experience and knowledge, she is a much sought out speaker and has made presentations to many professional organizations. Her speaking credits include presentations at the NY Women’s Bar Association, NYS Governor’s Office, NY CFP® Forum, NY Association of Security Analysts among others. In addition to conducting continuing education classes to other insurance professionals and accountants, Lynn has become a resource for them.

Look for people whose audience is similar to yours and offers allied products or services. Joint marketing may help each...
08/18/2022

Look for people whose audience is similar to yours and offers allied products or services. Joint marketing may help each maximize this/her advertising budget by reaching that many more people.

https://nxsmktg.com

4th Quarter will be here before you know it. For many businesses, it is the busiest time of year. Make sure you are read...
08/15/2022

4th Quarter will be here before you know it. For many businesses, it is the busiest time of year. Make sure you are ready with marketing materials that reflect your brand.

Https://nxsmktg.com

If you want to stand apart from your competitors, think what makes you unique. It probably isn't your product or servic...
08/12/2022

If you want to stand apart from your competitors, think what makes you unique. It probably isn't your product or service, it's YOU. Accentuate your uniqueness.

Use your voice for example. Narration increases engagement by 500%. It also creates a bond with your audience.

View examples https://publications.nxsmktg.com/trifolds
We can convert existing materials, modify our templates or create something entirely new.

If you want to be remembered, paint the picture. Use graphics, pictures and words. By words I mean similes, metaphors an...
08/11/2022

If you want to be remembered, paint the picture. Use graphics, pictures and words. By words I mean similes, metaphors and analogies. View miller's website or buy her books on Amazon. AnneMiller.com master presentation and sales coach.

https://nxsmktg.com

Everyone is told they must POST, POST, POST., often and consistently. We are now caught up in a sea of posts and it's g...
08/10/2022

Everyone is told they must POST, POST, POST., often and consistently. We are now caught up in a sea of posts and it's getting harder to get your message heard.
Let me know if I am boring you, :) [email protected]

https://nxsmktg.com

I have no idea what this woman is doing or why, but I can't forget this image. To find memorable images for your product...
08/09/2022

I have no idea what this woman is doing or why, but I can't forget this image.

To find memorable images for your product or service, try to find images of the emotion you are trying to ellicit rather than just an image of what you are selling.

I am selling "memorable".

https://nxsmktg.com

If you want to make an impression that sticks, tell a story or an anecdote. No one remembers facts no matter how valid t...
08/08/2022

If you want to make an impression that sticks, tell a story or an anecdote. No one remembers facts no matter how valid they may be. If you must use numbers, put them in a chart that is easy to understand.

https://nxsmktg.com
Marketing materials that feature YOU

Narration increases engagement by 500%, especially if you are the narrator. Be Memorable! https://nxsmktg.com
08/05/2022

Narration increases engagement by 500%, especially if you are the narrator.
Be Memorable!

https://nxsmktg.com

No canned presentations. Which feature of your product or service would meet the prospect's needs. That's what you lead ...
08/04/2022

No canned presentations. Which feature of your product or service would meet the prospect's needs. That's what you lead with. Of course, these means you have to listen before you speak.



https://publications.nxsmktg.com/
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Hartsdale, NY
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