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bookskeep bookskeep is your small business partner to help you with your bookkeeping and ecommerce financial solution.

We specialize in ecommerce bookkeeping and consulting. bookskeep uses the latest cloud-based technologies such as QuickBooks Online to analyze your business and provide professional advice for your informed decision-making. We provide you with a comprehensive package for planning, building, and maintaining financial stability and growth. We are a Certified Quickbooks Online Certified ProAdvisor. You can be confident in our knowledge of business and our competence with these sophisticated tools.

Your team keeps coming to you for every answer? Try “Three and then me”: they check three places before asking you. Just...
10/15/2026

Your team keeps coming to you for every answer? Try “Three and then me”: they check three places before asking you. Just make sure the answers are documented and easy to find. Your team grows, and you get your focus back.

Read the blog.

How do I get my team to stop asking me for every answer?

During busy season, the thing that drains your focus fastest isn't usually the big decisions.

It's the small things, the constant interruptions.

Someone on your team has a question. Then another question. Then another.

As a business owner myself, I can tell you personally that this is one of the biggest hidden energy costs of running a business, especially when things are moving fast.

Every interruption pulls you out of whatever you were actually trying to focus on, and it can take real effort to get back into it.

The fix I starting using is called "Three and then me". It was so hopeful that I started recommending it to clients too.

Before your team brings you a question, they look for the answer in three other places first.

When someone comes to you, your question back is simple.

Where have you looked so far? What were your first three sources?

This takes discipline on your part. You have to actually hold them to it, even when it's faster in the moment to just give them an answer.

But once your team realizes you're not going to stop what you're doing to solve the issue, something shifts.

They get more resourceful and you get your focus back.

But there's a corollary that makes this work. The answers actually have to be findable.

You need a knowledge base, documented processes, training materials.

If the information doesn't exist anywhere yet, that's on you to create it.

Then it's their job to go find it.

This way busy season stops being a constant stream of interruptions and starts being the season where your team steps up and grows.

Cyndi

As my book research, I'm curious where you gather. Which ecommerce community do you participate in?
If not one of these options, reply and let me know where you're at!
A. Million Dollar Sellers (MDS) or eComFuel (formerly eCommerceFuel)
B. Titan Network or Workspace6
C. A free Facebook, Reddit, or Discord group
D. I'm not part of an ecommerce group right now

Being a business owner can feel lonely, but you don’t have to figure it all out alone. Cyndi shares practical ways to fi...
10/13/2026

Being a business owner can feel lonely, but you don’t have to figure it all out alone.

Cyndi shares practical ways to find your people, build your support system, and navigate the tough seasons of business.

Where do you connect with other ecommerce business owners? 👇

Being a leader is lonely, more than most people admit out loud.

In my own personal experience and with clients I've talked to, you can't always share half-baked ideas with your team.

Your spouse may not be your best sounding board for business challenges either.

In ecommerce specifically, so much of the work is remote, which makes it even harder to find real connection.

Nobody hands you community. You have to seek out your people.

Attend in-person events, even when it feels easier to stay home.

Join a mastermind or peer group where people understand the specific struggles you're facing, not just business in general.

That's part of I created WEB, our monthly circle for women-owned ecommerce brands to support each other in business and life.

Here's a practice I recommend to every client:

Build your own "three people list." Three people you can call for personal support, and three for business support, not including your life partner.

Most people struggle to come up with their lists.

If that's you, that's not a personal failing. It's just a sign the list doesn't exist yet, and it's worth building.

Start small. Reach out to one person this week. Actually show up in one community, instead of just lurking.

This is how you build what I call Life Profit. It's how you thrive both in your business and personal life.

That way, when the hard season comes, and it will, you already know exactly who to call.

Cyndi

As my book research, I'm curious where you gather. Which ecommerce community do you participate in?
If not one of these options, reply and let me know where you're at!

A. Million Dollar Sellers (MDS) or eComFuel (formerly eCommerceFuel)
B. Titan Network or Workspace6
C. A free Facebook, Reddit, or Discord group
D. I'm not part of an ecommerce group right now

Too overwhelmed to think clearly? You don't need the whole plan. You just need the next step. Busy season makes everythi...
10/08/2026

Too overwhelmed to think clearly? You don't need the whole plan. You just need the next step.

Busy season makes everything feel urgent, and that's when it matters most to pause, take care of yourself, and ask for help early. Cyndi shares what she's learned from ecommerce clients (and from her own experience) about getting unstuck one small step at a time.

Read the full post.

What do I do when I'm too overwhelmed to think clearly?

When you're too overwhelmed to think clearly, the answer isn't to just push through and figure it all out.

Stop and take care of yourself first.

Based on my experience with ecom clients, and honestly with myself, the two or three practices that make you feel cared for matter more in that moment than any decision you're trying to make.

Walking, writing, meditation, lifting weights, painting. Whatever it is that helps you let go should be your go-to.

Take the time for your little reset and then give yourself permission to take just the next best step.

You don't need to work out the whole plan or the five-year strategy. Just the next thing.

Marie Forleo says clarity comes from engagement, not thought.

Once you take that one small step, you'll see the next best step after that more clearly than you would have by sitting still and trying to think your way through the entirety of the situation.

Busy season makes this harder because everything feels urgent at all times.

That's exactly when this practice matters most.

I've unfortunately learned this lesson the hard way, more than once.

Ask for help sooner. You don't have to absorb every shock by yourself.

Connect with your support group before things reach a critical stage, not after.

That way you catch the overwhelm early, instead of white-knuckling through it alone.

With the year winding down, one small next step worth considering is seeing where your business actually stands.

Our Special Report lays out the benchmarks for where thriving businesses land, so you can see where you're at as you head into year-end.

Use it to help figure out your next best step.

Cyndi

For my book research, I'd love to know: when you take a profit distribution, what do you typically do with it?

A. Treat my family or myself
B. Save it toward a big personal goal or family event
C. Reinvest it in the business
D. All three

When you’re stuck in crisis mode, it’s hard to think strategically.Before working harder, get clear on your cash, step a...
10/06/2026

When you’re stuck in crisis mode, it’s hard to think strategically.

Before working harder, get clear on your cash, step away for a moment, and get the support you need.

Your business needs your best thinking not your most stressed thinking.

Read Cyndi’s latest post for three ways to get out of crisis mode.

How do I get out of crisis mode and start thinking strategically?

Crisis mode keeps your brain in a specific place: Fight, flight, or freeze.

You can't, and don't, think strategically from there.

Even the smartest owners I work with can't problem-solve creatively while they're worried about making payroll next week.

There are three ways I've seen people get out of this survival mode.

Step one is cash clarity. Know your runway. Know what's coming in, and what's going out.

That alone calms your nervous system. Most of the panic isn't really about money, but about not knowing.

Step two is to lift your head up. Take a walk, paint, whatever makes you feel relaxed and clear headed.

Do something creative that has nothing to do with the business.

Your business needs your best brain, and you're not going to find good answers by working harder from a place of panic.

Step three is to get support.

Find a coach, a CFO, a mastermind group, somebody who can hold up a mirror and help you see the forest when all you can see are trees.

Busy season has a way of pushing owners straight into crisis mode, even when nothing's actually gone wrong.

The fast pace of ecommerce alone can send you into panic.

If you feel that happening, don't try to think your way out first.

Get the cash picture clear, step away for twenty minutes, reach out to your support, and then come back to the decision.

That way the decision comes from your best thinking, not your most stressed thinking.

If you'd like help getting cash clarity so you can actually think strategically again, we can help.

Cyndi

Join Mailist List here ➡️ https://yourprofitteam.com/discovery-call/

Check out our other blogs here ➡️ https://yourprofitteam.com/blog/

For my book research, I'd love to know: when you take a profit distribution, what do you typically do with it?
A. Treat my family or myself
B. Save it toward a big personal goal or family event
C. Reinvest it in the business
D. All three

Busy season brings more revenue—and more responsibility for managing your cash. Stay consistent with your Profit First a...
10/01/2026

Busy season brings more revenue—and more responsibility for managing your cash.

Stay consistent with your Profit First allocations, protect your profits, and keep your cash flow on track even during the busiest months.

Read our latest blog to learn how to stay financially prepared.

Cash + Profit First Strategy for Busy Season

Busy season is where a Profit First system either proves itself or falls apart.

More revenue comes in, more cash moves through the business, faster than usual.

The temptation to skip the allocation step, just this once, because there's a big inventory order due and payroll to make, is stronger than at any other point in the year.

Based on my experience with ecom clients, this is exactly the situation the system was made for.

When revenue spikes, every account needs to spike with it, proportionally.

Your Inventory account needs more cash because you're ordering more.

Your Tax account needs more because you're earning more, and your Profit and Owner's Pay accounts need more too, because busy season profit is still profit.

If you skip allocations during the rush, you'll tell yourself you'll catch up after. But you more than likely won't.

The cash will get spent on whatever's most pressing at that time, and by the time things slow down, there will be nothing left to allocate.

Here's what to do instead, starting now.

Keep up with your allocation cadence, even during the busiest weeks.

Watch your Tax account specifically, because a strong busy season creates a real tax liability, and that bill doesn't wait for the calm months to arrive.

This is the way you come out the other side of busy season with the cash already where it needs to be, instead of scrambling to sort it out once things slow down.

I've seen too many owners treat busy season as the time to loosen the system, when it's actually the time to lock it in.

If you'd like help making sure your Profit First allocations can handle the busy season ahead, we can help.

Cyndi

As I'm continuing to understand my readers for my new book, would you let me know how your business is set up?

A. Sole Proprietorship
B. LLC or LLC with S election
C. LLC Partnership or LLC Partnership with S election
D. C Corp

Most ecom owners talk to their CPA in April, when it's too late to change the bill. đź“…The best time is now, while there's...
09/29/2026

Most ecom owners talk to their CPA in April, when it's too late to change the bill. đź“…

The best time is now, while there's still a full quarter to adjust estimated payments, retirement contributions, equipment purchases, and income/expense timing.

Book 15 minutes with your CPA, bring your YTD numbers, and ask: "Is there anything I should be doing differently before year end?"

And check that your Profit First Tax account is funded for what's coming.

Read the full post.

Check in with your CPA / Tax Adjustments

Most ecommerce owners talk to their CPA once a year in April, right before the tax deadline, when there's nothing left to actually do about the bill.

Based on my experience with ecom clients, you should actually be talking to them way earlier.

The best time to talk to your CPA is now, while there's still a full quarter left to make adjustments that actually change the outcome.

Estimated payments can be recalculated based on how the year is actually tracking, not just how it looked like it might go back in January.

Entity structure decisions, retirement contributions, equipment purchases, timing of income and expenses all have to happen before December 31st.

None of it can happen retroactively in April, so your CPA can't help you with any of this at that time.

They can only tell you what already happened.

Here's what to do instead, starting this month.

Get fifteen minutes on your CPA's calendar.

Bring your year-to-date numbers and ask one question: based on where we are right now, is there anything I should be doing differently before year end?

That way you can make changes now, instead of wishing you had when April rolls around.

While you're at it, make sure your Profit First Tax account is actually funded for what's coming.

I've unfortunately seen a lot of owners find out in April that the account was never allocated correctly in the first place, and by then there's nothing to do but write the check.

If you'd like help making sure your tax allocation and your CPA conversation are lined up correctly for next year, we can help.

Join our waiting list here: https://yourprofitteam.com/discovery-call

As I'm continuing to understand my readers for my new book, would you let me know how your business is set up?

A. Sole Proprietorship
B. LLC or LLC with S election
C. LLC Partnership or LLC Partnership with S election
D. C Corp

A handshake might start a partnership, but it shouldn’t be the whole agreement.Before you build a business together, mak...
09/26/2026

A handshake might start a partnership, but it shouldn’t be the whole agreement.

Before you build a business together, make sure you’re clear on expectations, responsibilities, money, and what happens when things change.

Read the full blog: https://yourprofitteam.com/are-you-building-a-business-partnership-on-a-handshake/

Thinking about a handshake deal? Learn why and how to formalize a business partnership — before you need to, not after.

Your P&L says you’re profitable. So why does your bank account tell a different story? Inventory purchases, loan princip...
09/24/2026

Your P&L says you’re profitable. So why does your bank account tell a different story?

Inventory purchases, loan principal, and owner’s draws can all drain cash without showing up the way you might expect on your P&L.

Read the full blog to understand where your cash is really going. đź’°

Why is my P&L showing profit when there's no cash in the bank?

Your P&L says you're profitable, but your bank account tells a different story.

How do you get to the truth? Three specific things hide it, and all three live on the balance sheet instead of the P&L.

Inventory purchases are the first thing you don't see.

You spend real cash to buy inventory, but it only shows up on the P&L once the product actually sells.

Until then, that cash is sitting in a warehouse while your P&L looks perfectly fine.

Loan principal is the second.

Your P&L captures the interest expense, but the actual principal payment goes straight to the balance sheet.

You're spending real cash to pay down debt every month, and your P&L never shows it.

Owner's draw is the third thing. When you take money out of the business, it reduces your cash, but it doesn't touch the P&L at all.

Add all three together, and that bottom-line profit number starts to look a lot different. It exists on paper, but it doesn't necessarily exist in your bank account.

For this reason, I tell clients that cash in the bank is the real measure of success, not the bottom line on a P&L.

A business can look profitable and still be quietly eating cash faster than it produces it. The P&L won't tell you that, but your bank account will.

If you'd like help understanding what your P&L isn't showing you, reach out and let's chat.

Cyndi

One question before you go

I am revising my current book, Profit First for Ecommerce Sellers, and I don't want to write it from research alone.

I want to write it from what is actually happening in your business.

Could you help me out by answering the below question?

Which Title and Subtitle would make you want to read the book?

Title:

A. Profit First for Ecommerce Brands
B. Profit First for Ecommerce Brand Owners
Subtitle:

A. Transform your cash eating business into a portfolio of cash producing products
B. Transform your cash eating business into products that pay you

Growing revenue won't fix a broken cash system. It just makes the cracks bigger.If your margins are thin, more sales can...
09/22/2026

Growing revenue won't fix a broken cash system. It just makes the cracks bigger.

If your margins are thin, more sales can mean more cash going out the door. What actually works is knowing where every dollar goes, which products and channels truly earn a profit, and giving cash a purpose before it gets spent.

Cyndi breaks down what fixes cash problems for ecommerce owners 👇

More revenue isn't solving my cash problems — what will?

I've come to realize that most ecommerce business owners believe the same thing when cash gets tight.

"If I can just grow revenue a little faster, the problem will solve itself."

Unfortunately, that's not true. Adding more revenue to a broken financial system just amplifies whatever is already broken.

If your margins are too thin, more sales means more cash going out the door, not less. If you're funding growth with debt, more revenue just means more debt.

I've watched businesses double their revenue and still go broke because they were just treating symptoms, not curing the cause.

What we've seen actually solve cash problems is understanding exactly where every dollar goes, using a real cash flow plan.

Knowing which products and channels are actually producing profit, getting expenses under control, creating weekly cash flow plans instead of one and done, and implementing a system that allocates cash to its purpose before it gets spent.

None of that is as exciting as "grow revenue faster," but it's what actually works.

A business that eats cash doesn't become a business that produces it just because the top line gets bigger.

It has to be built differently.

If you'd like help figuring out where your cash is actually going, reach out and let's chat.

Cyndi

One question before you go

I am revising my current book, Profit First for Ecommerce Sellers, and I don't want to write it from research alone.

I want to write it from what is actually happening in your business.

Could you help me out by answering the below question?

Which Title and Subtitle would make you want to read the book?

Title:

A. Profit First for Ecommerce Brands
B. Profit First for Ecommerce Brand Owners

Subtitle:
A. Transform your cash eating business into a portfolio of cash producing products
B. Transform your cash eating business into products that pay you

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Harrison, AR
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