SIAA SIAA is dedicated to the creation, growth, and evolution of the local independent agency.

Agencies that join SIAA become instantly big as they access top national carriers, receiving direct access to markets for virtually any risk.

Not all growth is equal.As accounts evolve, they often become more complex to service. Additional exposures, coverage la...
05/29/2026

Not all growth is equal.

As accounts evolve, they often become more complex to service. Additional exposures, coverage layers, and operational changes can gradually increase the time and effort required to manage them.

How do you know when an account is becoming more demanding than it once was? And what can agencies do about it?

Learn why some insurance accounts become more difficult and costly to service as they grow. Discover how independent agencies can identify account complexity, improve servicing efficiency, protect team capacity, and maintain profitability over time.

Summer arrived at SIAA Headquarters today ☀️🍦A big thank you to Liberty Mutual for arranging an ice cream truck visit fo...
05/27/2026

Summer arrived at SIAA Headquarters today ☀️🍦

A big thank you to Liberty Mutual for arranging an ice cream truck visit for the team on a beautiful New England afternoon. Small moments like this give everyone a chance to step away, connect, and enjoy some time together.

05/19/2026

[VIDEO SHORT] Busy does not always mean productive.

Internal workflows, handoffs, and small inefficiencies can quietly pull producers away from the work that drives growth.

What happens when the market starts to ease?For independent insurance agencies, more carrier appetite and increased comp...
05/15/2026

What happens when the market starts to ease?

For independent insurance agencies, more carrier appetite and increased competition can create new opportunities, but also more complexity around retention, remarketing, and client decision-making.

As conditions shift, agency value goes beyond simply delivering quotes quickly. Helping clients evaluate options and understand tradeoffs becomes even more important.

As the insurance market softens, agencies face shifting client expectations, increased remarketing activity, and new retention challenges. Learn how insurance agents can adapt and grow in an easing P&C market.

Most agencies are collecting more data than ever. Turning it into something actionable is where many still struggle.Pred...
05/13/2026

Most agencies are collecting more data than ever. Turning it into something actionable is where many still struggle.

Predictive insights can help agencies identify retention risks earlier, uncover cross-sell opportunities, and better prioritize where producers and service teams focus their time.

https://www.siaa.com/predictive-insights-insurance-retention-cross-sell/

Learn how insurance agencies are using predictive insights and agency data to improve retention, uncover cross-sell opportunities, and grow more strategically.

As we move through 2026, a lot has shifted beneath the surface.Market conditions. Technology. The growing role of artifi...
05/12/2026

As we move through 2026, a lot has shifted beneath the surface.

Market conditions. Technology. The growing role of artificial intelligence. And the disruption that’s starting to change how agencies operate day to day.

What’s real, what’s noise, and where should you be focusing right now?

Join us for a mid-year check-in on what’s influencing agency performance and how to maintain growth momentum through the second half of the year.

May 28 | 2:00 pm ET / 11:00 am PT
Register:

Understand what’s shaping agency performance in 2026. This mid-year check-in covers key market, technology, and operational trends, along with how AI is beginning to influence workflows and decision-making. Gain practical guidance on how to stay focused, adapt to change, and maintain growth moment...

Referrals tend to be some of the best business an agency can write.So why do they still feel awkward to ask for?It often...
05/11/2026

Referrals tend to be some of the best business an agency can write.
So why do they still feel awkward to ask for?

It often comes down to how the conversation is introduced.

A few small changes can make it feel more natural, for both you and your client.

Most producers know referrals matter. They tend to convert well, strengthen relationships, and often lead to better long-term clients. At the same time, asking for them can feel forced. That hesitation usually does not come from a lack of opportunity. It comes from how the request is framed. When it...

Quoting and placing coverage is table stakes.What clients are really looking for is someone who can help them understand...
05/01/2026

Quoting and placing coverage is table stakes.

What clients are really looking for is someone who can help them understand risk, make decisions, and stay ahead of changes...not just react at renewal.

If your conversations aren’t moving in that direction, it’s worth asking why.

As client expectations evolve, independent agencies are redefining their role from quoting and renewing policies to guiding clients through risk. Discover what this shift means for growth and client relationships.

04/21/2026

[VIDEO SHORT] Retention is often treated as a byproduct of good service.
In reality, it is one of the clearest indicators of how an agency is performing over time. Small changes can signal whether growth is compounding or being rebuilt year after year.

04/21/2026

Earlier this month, we were in Phoenix with more than 200 insurance executives for SIAA’s 2026 Business Meeting.

The conversations were focused on what’s ahead for independent agencies, especially around technology, business intelligence, and AI. SIAA NXT and the Intelligent Distribution Platform continue to take shape, with real momentum across the network.

If you couldn’t make it or just want a quick recap, take a look.

NXT up: Spring 2027 in Louisville, April 20–22 at the Omni.

Address

234 Lafayette Road
Hampton, NH
03842

Opening Hours

Monday 8am - 4:30pm
Tuesday 8am - 4:30pm
Wednesday 8am - 4:30pm
Thursday 8am - 4:30pm
Friday 8am - 4:30pm

Telephone

+16033583188

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