SIAA SIAA is dedicated to the creation, growth, and evolution of the local independent agency.

Agencies that join SIAA become instantly big as they access top national carriers, receiving direct access to markets for virtually any risk.

06/22/2026

Why do clients wait until renewal to bring up problems?

Whether it's a coverage concern, a business change, or a frustration that's been building for months, many clients wait until renewal time to speak up.

This One More Thing video short looks at why that happens and what agencies can do to encourage better conversations throughout the year.

There is no single path to agency growth.Some agencies find opportunities within their existing book of business. Others...
06/15/2026

There is no single path to agency growth.

Some agencies find opportunities within their existing book of business. Others focus on commercial lines, specialization, technology, or developing their team.

Our latest article explores several ways independent agencies are building sustainable growth and positioning themselves for long-term success.

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Independent agencies have more than one path to growth. Learn how agencies are expanding revenue, increasing capacity, strengthening client relationships, and developing future leaders.

If two agencies generate similar revenue, should they have the same value?Not necessarily.Factors like retention, team d...
06/04/2026

If two agencies generate similar revenue, should they have the same value?

Not necessarily.

Factors like retention, team development, technology adoption, documented processes, and succession planning can all influence how an agency is viewed by future buyers, successors, and partners.

Our latest article explores why agency value is about more than premium volume alone.

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Discover the factors that influence independent insurance agency valuation, including risk management, succession planning, operational processes, technology, and leadership development.

Not all growth is equal.As accounts evolve, they often become more complex to service. Additional exposures, coverage la...
05/29/2026

Not all growth is equal.

As accounts evolve, they often become more complex to service. Additional exposures, coverage layers, and operational changes can gradually increase the time and effort required to manage them.

How do you know when an account is becoming more demanding than it once was? And what can agencies do about it?

Learn why some insurance accounts become more difficult and costly to service as they grow. Discover how independent agencies can identify account complexity, improve servicing efficiency, protect team capacity, and maintain profitability over time.

Summer arrived at SIAA Headquarters today ☀️🍦A big thank you to Liberty Mutual for arranging an ice cream truck visit fo...
05/27/2026

Summer arrived at SIAA Headquarters today ☀️🍦

A big thank you to Liberty Mutual for arranging an ice cream truck visit for the team on a beautiful New England afternoon. Small moments like this give everyone a chance to step away, connect, and enjoy some time together.

05/19/2026

[VIDEO SHORT] Busy does not always mean productive.

Internal workflows, handoffs, and small inefficiencies can quietly pull producers away from the work that drives growth.

What happens when the market starts to ease?For independent insurance agencies, more carrier appetite and increased comp...
05/15/2026

What happens when the market starts to ease?

For independent insurance agencies, more carrier appetite and increased competition can create new opportunities, but also more complexity around retention, remarketing, and client decision-making.

As conditions shift, agency value goes beyond simply delivering quotes quickly. Helping clients evaluate options and understand tradeoffs becomes even more important.

As the insurance market softens, agencies face shifting client expectations, increased remarketing activity, and new retention challenges. Learn how insurance agents can adapt and grow in an easing P&C market.

Most agencies are collecting more data than ever. Turning it into something actionable is where many still struggle.Pred...
05/13/2026

Most agencies are collecting more data than ever. Turning it into something actionable is where many still struggle.

Predictive insights can help agencies identify retention risks earlier, uncover cross-sell opportunities, and better prioritize where producers and service teams focus their time.

https://www.siaa.com/predictive-insights-insurance-retention-cross-sell/

Learn how insurance agencies are using predictive insights and agency data to improve retention, uncover cross-sell opportunities, and grow more strategically.

As we move through 2026, a lot has shifted beneath the surface.Market conditions. Technology. The growing role of artifi...
05/12/2026

As we move through 2026, a lot has shifted beneath the surface.

Market conditions. Technology. The growing role of artificial intelligence. And the disruption that’s starting to change how agencies operate day to day.

What’s real, what’s noise, and where should you be focusing right now?

Join us for a mid-year check-in on what’s influencing agency performance and how to maintain growth momentum through the second half of the year.

May 28 | 2:00 pm ET / 11:00 am PT
Register:

Understand what’s shaping agency performance in 2026. This mid-year check-in covers key market, technology, and operational trends, along with how AI is beginning to influence workflows and decision-making. Gain practical guidance on how to stay focused, adapt to change, and maintain growth moment...

Referrals tend to be some of the best business an agency can write.So why do they still feel awkward to ask for?It often...
05/11/2026

Referrals tend to be some of the best business an agency can write.
So why do they still feel awkward to ask for?

It often comes down to how the conversation is introduced.

A few small changes can make it feel more natural, for both you and your client.

Most producers know referrals matter. They tend to convert well, strengthen relationships, and often lead to better long-term clients. At the same time, asking for them can feel forced. That hesitation usually does not come from a lack of opportunity. It comes from how the request is framed. When it...

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