Brian McIntosh nmls#1518252 Homeowners Financial Group

06/13/2026

This week’s national housing data shows a market that is becoming more active, but still highly rate-sensitive. Inventory and new listings are improving, giving buyers more options, while home prices remain firm in many areas. The key message for clients: opportunity exists, but strategy matters.
https://myoc.io/bmcintosh

NMLS # 1518252

06/12/2026

06/06/2026

A buyer’s market doesn’t mean every house deserves a lowball offer and it doesn’t give buyers license to go into negotiations with a bull in a china shop attitude.

While buyers have more leverage, sellers can still leverage “no”.

When considering putting an offer on a home, here are four things to consider:

1. Time on Market
2. Have there been price cuts?
3. Are the homes in the area selling faster?
4. How does the price match up to comparable sold homes?

A strong negotiation is not about throwing out the lowest number possible.

It is about using the right data to make the right offer.

06/04/2026

BIG MO is showing up again in the Upstate market.

After a slower start to the year, momentum is building with written contracts are now outpacing 2025 by 5.6% through May, according to Realtor.com.

Why does that matter?

Because written contracts give us a glimpse into buyer demand before those homes officially show up as closed sales.

And this does not look like a one-month blip. It continues a pattern we have seen building since 2023. Even with more listings coming to market, buyer demand in the Upstate continues to show resilience.

That is important for both agents and buyers.

For agents, it is a reminder that the market still has movement, especially when clients are educated and positioned well.

For buyers, more inventory does not always mean less competition. The right home, priced well, can still move quickly.

The Upstate continues to benefit from job growth, population growth, and long-term demand for housing.

Momentum is not everywhere, but it is definitely showing up here.

What are you seeing in your part of the market?

06/03/2026

Some times the battle isn't the people or the process, it's finding the good in everything and helping others discover it.

I was honored to read these words from one of my most recent clients, "Brian fought for us in a way very few people would have...".

My goodness. We battled. When I say we, I'm mean the whole team (assistants, processors, underwriters, closing team), rolled up their sleeves to see this one through.

We are purposeful in our fight and desire to succeed. Not just for us, but to see a family purchase their first home. A place where they can create beautiful memories for years to come.

06/01/2026

Trying to buy a home? Then stop: 🚫 Opening new credit cards. 🚫 Making big purchases. 🚫 Ignoring your credit score. 🚫 Skipping out on saving.
Buying a home starts before you find the one—get your finances in check and your future keys will thank you. 🔑
https://myoc.io/bmcintosh

NMLS # 1518252

05/30/2026

Joy.

05/25/2026

The best things don’t happen overnight — they grow over time. A home is one of those things. While life happens day-to-day, something bigger is building in the background: stability, opportunity, and future potential. What you start today has a way of showing up for you later.
https://myoc.io/bmcintosh

NMLS # 1518252

05/25/2026

Today we pause to remember and honor those who gave their lives in service. Wishing you a safe, meaningful Memorial Day with time to reflect—and time at home with the people you love.
https://myoc.io/bmcintosh

NMLS # 1518252

05/22/2026

I’ve heard people say character is who you are when no one is watching, but I believe it counts when people are watching too.

My good friend and regional manager, David Karamitros, showed his true character again this week.

David spent his entire day traveling from Atlanta to Greenville, setting up, cooking, serving, and tearing down one of his Greek Day events for a fundraiser supporting a local business partner and friend.

What stood out most wasn’t just the effort. It was the attitude behind it.

Not once did he talk about how busy he was, how much work he had waiting on him, or how inconvenient the day may have been. He was fully invested in the moment and fully invested in the people around him.

We live in a transactional world where it’s easy to measure everything by dollars, time, and ROI. For many people, an event like this would have been viewed as a “negative return.” David never hesitated to say yes when asked months ago.

That’s because he understands something a lot of people forget:
We are in a people business.

Not just with clients, but with everyone we come in contact with.

Grateful for leaders who lead by example and remind us that relationships, generosity, and showing up for people still matter.