11/03/2026
A new supplement company shows up with a premium well below everyone else's. It sounds like a great deal. Here is the pattern to watch for before you switch.
Every Plan G is identical by law, so a much lower price does not mean you are getting a different plan. It usually means the company is pricing to attract new customers quickly.
Here is how that can play out over the first few years. A new block of policies is filled with people who just passed health questions, so claims are low. As those policyholders age and start using their coverage, claims rise. If the starting price was set too low, larger rate increases can follow. Industry observers have pointed to cases where newer supplement brands held low rates for a few years and then filed increases of 20 percent or more.
And here is the trap. If you switch to that company to save money, and your health has changed since, you may not be able to qualify to leave when the increases come.
So how do you evaluate a new supplement company for 2027? Ask four questions. How long has this company sold Medicare Supplements in my state? What have its rate increases been on its older policies? Is the premium priced by issue age, attained age, or community rating? And what is the company's financial strength rating?
An established company with steady, moderate increases is often worth more than a newcomer with a low first-year price.
A client I will call Dennis, 69, in Indiana, switched for a $40 monthly savings. Three years later, his rate had passed what he paid before, and a new heart condition meant he could not move.
The cheapest supplement this year is not always the cheapest supplement for the next 10 or 15 years. Look at the track record, not just the price tag.
🌐 New or existing client? Start here:
🔗 srigbenefits.com/srig-new-existing-client
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🔗 https://calendly.com/sterling-river-medicare-advisors/medicare-plan-review
We do not offer every plan available in your area. Please contact Medicare.gov or 1-800-MEDICARE to get information on all of your options.
Not affiliated with or endorsed by the U.S. government or the federal Medicare program. Client names are changed and stories are illustrative.