Brayden Horn, Agent with New York Life

Brayden Horn, Agent with New York Life Agent licensed to sell insurance through New York Life Insurance Company.

Who better to ask about retirement regrets than millionaires who've been there, done that? Here's what they wish they kn...
06/11/2026

Who better to ask about retirement regrets than millionaires who've been there, done that? Here's what they wish they knew before entering their golden years.

Millionaire status is rising, but most are older.  Here are strategies younger Americans may consider when building weal...
05/14/2026

Millionaire status is rising, but most are older. Here are strategies younger Americans may consider when building wealth.

Millionaire status is rising, but most are older. Here’s how younger Americans can build wealth.

Home care and assisted living costs for older adults and people with disabilities have surged over the past five years, ...
05/12/2026

Home care and assisted living costs for older adults and people with disabilities have surged over the past five years, straining affordability for middle class families who struggle to pick up the tab, AARP said in a March 12 report.

Home care, assisted living costs for older adults have surged over the past five years, straining affordability for middle class families, AARP said.

For many business owners, the company is the estate plan. But will there be enough liquidity to: —Cover estate costs?—Ke...
05/11/2026

For many business owners, the company is the estate plan. But will there be enough liquidity to:
—Cover estate costs?
—Keep the business running?
—Treat your heirs fairly?
If you’re not sure, reach out to me and let’s talk about some proven ways to protect what you’ve built.

Guaranteed rates are increasing next week! Contact me today if you're looking for some security in the midst of market v...
05/08/2026

Guaranteed rates are increasing next week!
Contact me today if you're looking for some security in the midst of market volatility!

Find some security in the midst of this market volatility. Contact me today to lock in your guaranteed rate!
05/05/2026

Find some security in the midst of this market volatility.
Contact me today to lock in your guaranteed rate!

Here’s an overview of what your first meeting with a Financial Advisor might look like, six questions to ask – and four ...
04/24/2026

Here’s an overview of what your first meeting with a Financial Advisor might look like, six questions to ask – and four red flags.

Expect​ a good advisor to spend most of the first meeting asking about your goals, risk tolerance, family, investments, charitable giving and ground rules.

There’s always a lot of debate around how financial advisors get paid.“Is fee-based better than commission-based?”“Will ...
04/23/2026

There’s always a lot of debate around how financial advisors get paid.

“Is fee-based better than commission-based?”
“Will a commission-based advisor just try to sell me products?”
“Do fee-based planners take on more risk to grow AUM?”

Here’s the reality: financial professionals are not one-size-fits-all.

The advisor that works well for one person may not be the right fit for you, and that’s okay.

It’s also important to recognize that one bad experience with a specific type of advisor doesn’t mean that entire compensation structure is broken. Different models can serve different people well, depending on their financial situation and goals.

What matters most is understanding:
• Your mindset around fees
• Your financial goals
• What you want out of the advisor relationship

At the end of the day, this is your financial future. Ask the hard questions. Be sure you know and trust the person you're bringing your money and goals to.

I’ll be sharing an article tomorrow with key questions to ask before meeting with an advisor—stay tuned.

How would you cover a $1,000 bill for urgent costs? Use a credit card? Get a family loan? Far better to have an emergenc...
04/21/2026

How would you cover a $1,000 bill for urgent costs? Use a credit card? Get a family loan? Far better to have an emergency fund. Here's how to set it up quickly.

No matter how long the Iran war goes on, the economy is bound to suffer from it. Here are some updates on politics and t...
04/20/2026

No matter how long the Iran war goes on, the economy is bound to suffer from it. Here are some updates on politics and the economy, and what we may see in the near future.

The economy can probably withstand the jump in fuel costs, but prices figure to rise faster, straining many budgets.

Address

333 Bridge Street NW, Suite 600
Grand Rapids, MI
49504

Telephone

+16165704446

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