The firm started in 1918 when Julius Schmitt and two other partners began selling real estate in the Gooding County area. Julius and his partner, Earl Whipkey, bought out the other partner in the 1930s and named the agency Schmitt & Whipkey. Earl Whipkey retired in 1956, and Julius' son in law, Jim Muffley, came into the business at that time, changing the name to Schmitt and Muffley. Jim took ove
r the business in 1970, upon the retirement of Julius and changed the name to Muffley Realty & Insurance. Bob Muffley, Jim's son, joined the firm in 1973 and managed a branch office in Wendell. Then in 1977 upon Jim's retirement, Bob, bought the agency and moved all business operations to the Gooding office. Bob remained the owner, until 2015 when he decided to retire and sold the business to
P.