09/30/2026
As Life Insurance Awareness Month comes to a close, here are a few interesting facts:
• 52% of American adults report having some form of life insurance coverage.
• 38% say they need life insurance or need more coverage.
• 54% say their family would rely on life insurance if a primary wage earner passed away unexpectedly.
We've attached a fact sheet with additional information about life insurance ownership, consumer trends, and why families choose to buy coverage.
If protecting your family's future is on your mind, we'd welcome the opportunity to talk.