12/15/2023
Fortune favors the bold...
The cannabis insurance industry needs risk takers and taken from the first book ever given to me at CB/CICC in June 1990: "If there were no losses"...
My take is that if you were insuring commercially in the 1960s to early 1980s Canada, or the USA or the southwestern Industrial Ontario corridor from my hometown of Windsor, ON through hundreds of kilometers of the great country of Canada, and then you were insisting that an IAO/ISO wording be offered, you were going to lose market share and did when Chubb put forth Customarq.
And then when they specially designed insurance products for metal workers/manufacturers, plastic workers, printers, and electronics (and then wineries...and yes there are wineries in Ontario and in Canada) or when their thought leaders and subject matter experts designed an evolving commercial lines marketplace into target customer segments around Financial Institutions, Chubb Custom Market (Toronto and Vancouver were hubs for entertainment even then...like "Three Men and a Baby" being filmed in my University town in the late 1980s) and then Mining (ERG) or even High Net worth Personal Lines (Bridal Path of Toronto, etc) with "Masterpiece."
Or insurance product focused divisions like Executive Protection, Umbrella, Marine, Surety, and B&M. Or enhanced products within a specialty for instance like fidelity, KR & E, Fiduciary Liability, or a Business Interruption contract (thank you Bob Edgar for that training), you were leaders in the game...
These industries and products required craftsmanship, and not a cookie cutter approach. Providing meaningful insurance risk transfer mechanisms and not trading dollars, paid off with an industry leading underwriting profit, outstanding and satisfied customers who were less inclined to self insure or sue for insurance contracts that were ambiguous. You'd enjoy a tremendous market share, an outstanding EBITDA and share price, relationships with the broker networks that were meaningful, glorious and productive and then you also would have highly sought after as they were trained extremely well, insurance professionals, leaders and technicians. Because history is inclined to repeat itself.
Underwriting as a discipline means so many different things but to me, it will never be "cookie cutter"
Also please for this industry and others and for products too...be bold with insurtech as well. It's evolve or perish. Similar to what the great Bob Dylan (Robert Zimmerman) sang" "The times they are a changin" KRD has... with Loro at https://krdcannabiscover.loroinsurance.com/