12/08/2023
For business owners..
Want to increase your profit margin? Run a "Van Westendorp" test. TL;DR: Ask 4 questions: At what price is ____
1. Too expensive
2. Too cheap, probably junk
3. A bargain
4. A bit expensive, but maybe I'd still buy
TIP: you can do this algorithmically too using split testing, if you have a high-volume always-same product.
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