The Green Mission Inc.

11/03/2026

🍔 Two Hamburgers for a Quarter!

What can a 91-year-old teach an 18-year-old about sustainability, thrift, and the value of everyday experiences?

Quite a lot!

Our senior Youth Coalition member, Donald W. Marschall, age 91, sat down with Annabelle Marschall, age 18, to share memories of growing up in Wisconsin, when two hamburgers cost 25 cents, Friday fish fries brought communities together, and eating out was a special occasion rather than a weekly habit.

Through this intergenerational conversation, Donald reminds us that sustainability is not just about what we recycle. It is also about how we consume, what we value, and the traditions and places we preserve.

At The Green Mission Inc., our Youth Coalition is learning that some of the most valuable lessons about our future come from those who have lived through our past.

Read Donald's article, Two for a Quarter: When Eating Out Was an Occasion:

https://thegreenmissioninc.com/two-for-a-quarter-when-eating-out-was-an-occasion/

10/27/2026

🌱 Building the Circular Economy, One Deconstructed Building at a Time

In her latest article, Caroline Marschall, COO of The Green Mission Inc. and Green Mission ESG Solutions, reflects on Dave Bennink’s presentation at Greenbuild 2026 and the economic opportunities emerging within the building deconstruction and material reuse industry.

🏗️ Key takeaways include:

♻️ Beyond Recycling: Why recovering building materials for direct reuse creates greater opportunities for a truly circular economy.

🏙️ Public-Private Partnerships: How Portland’s deconstruction policies have supported workforce development, job creation, and the growth of secondary material markets.

🔨 Reuse Innovation Centers: How shared infrastructure, material recovery, and business collaboration can make reclaimed materials more accessible and economically competitive.

📊 Valuation and ESG Reporting: Why qualified appraisals, financial analysis, material tracking, and transparent reporting are essential to scaling the circular economy.

Caroline explores how successful deconstruction requires more than environmental commitment. It requires economically sustainable business models, reliable valuation, and the infrastructure necessary to make reuse competitive with new materials.

Jessica Irving Marschall Green Mission ESG Solutions

Read Caroline’s full article:
https://thegreenmissioninc.com/building-the-circular-economy-one-deconstructed-building-at-a-time/

Explore how building deconstruction, material reuse, and circular construction support sustainability through innovative business models and public-private partnerships.

10/24/2026

🌱 What if the true value of a sustainable building is measured not just by the energy it saves, but by the people it serves?

At USGBC’s Greenbuild 2026, I attended Beyond Comfort: Bridging the Occupant Experience Gap, featuring insights from DPR Construction, George Mason University, and UC Berkeley.

🏢 One compelling example: DPR’s adaptive reuse project in Reston, Virginia, reduced energy consumption by 58.5% while reporting a 29% improvement in employee engagement.

The discussion reinforced how LEED v5, occupant well-being, adaptive reuse, and measurable financial outcomes are becoming increasingly interconnected.

As a CPA and qualified appraiser, I see significant opportunities to connect these outcomes through the work of The Green Mission Inc. and GM-ESG, integrating material recovery, carbon reduction, fair market valuation, and the human experience into a more comprehensive understanding of building performance.

♻️ Sustainability is not just about buildings. It is about the people, economics, and communities they support.

📖 Read my latest article, Beyond Comfort: What Greenbuild 2026 Taught Us About the People Inside Our Buildings in the comments.

Jessica Irving Marschall Caroline Greenbuild Expo

LEEDv5 Sustainability GreenBuilding

10/23/2026

🌱 One of the best parts of Greenbuild 2026 has been sharing the experience with the next generation!

I am so proud to have my daughter, Annabelle Marschall, a member of The Green Mission Inc.’s nine-member Youth Coalition, attending USGBC’s Greenbuild with us!

Our Youth Coalition members are learning firsthand about sustainability, economics, and the built environment and bringing that knowledge back to their schools and communities.

🏛️ In her latest article, Annabelle reflects on a panel featuring Dianne Anderson of NYU and Ethan Heil of UVA, examining how universities are translating sustainability goals into action.

From NYU’s challenges managing sustainability across 200 buildings to UVA’s finding that buildings account for 98% of campus energy use and carbon emissions, Annabelle explores why meaningful progress requires more than ambitious goals. It requires practical tools, measurable results, and institutional accountability.

💚 This is why we created our Youth Coalition: to inspire, educate, and empower the next generation of leaders!

📖 Read Annabelle’s reflection and learn more about joining our Youth Coalition through the links in the comments!

YouthLeadership GreenBuilding

USGBC Greenbuild Expo Jessica Irving Marschall Amy Bria

10/22/2026

Just a pair of 50 something woman who dive into sustainability with quantitative fervor. Through Alexandra’s work she produces SAM Curated which is a digestible synopsis of the latest in sustainable real estate news, metrics, trend identification and is incredibly helpful in my field.

This was our first time meeting in person. She exudes brilliance and I hope we get to meet again soon and dive into some exciting sustainability quantitative data sets!

Oh and she is tall like me but unlike me she is athletic. I have trouble walking without tripping!

Incredibly brilliant colleague and a great friend!

10/22/2026

The man, the legend, the brilliant author and executor of all things deconstruction. But more importantly a really good person and a dear friend. Dave Bennink Jessica Irving Marschall The Green Mission Inc.

10/21/2026

🌱🏙️ Greenbuild 2026: People, Planet, and Profit!

I cannot believe this is my first time attending Greenbuild! This has been one of the most substantive, intellectually engaging, and inspiring conferences I have ever had the privilege of attending.

I have met absolutely brilliant professionals in architecture, engineering, design, and construction who are doing the hard work of integrating sustainability into every aspect of our built environment.

Across our four companies, our work focuses on the financial side of sustainability: economic feasibility, project budgets, EBITDA, asset and intangible valuation, tax considerations, and the financial metrics necessary to make sustainable practices commercially viable.

The extraordinary professionals I have met are advancing the broader Triple Bottom Line: People, Planet, and Profit, demonstrating how environmental responsibility, human well-being, and economic performance must work together.

💚 One of the most meaningful parts of this experience has been sharing it with my oldest and youngest daughters!

Caroline is dedicating her career to working across our four companies, helping connect financial expertise, valuation, and sustainability.

Annabelle, who is applying to college, has spent years researching and demonstrating sustainability practices as a member of The Green Mission Inc. Youth Coalition. Watching her engage with the ideas and professionals shaping this industry makes me incredibly proud.

Sustainability is not just about the buildings and communities we improve today but preparing the next generation to lead tomorrow, which is why we will continue to expand our Youth Coalition.

I am learning so much from this extraordinary community and look forward to collaborating with many of these leaders to advance economically viable, measurable sustainability solutions.

What an incredible conference and an even more exciting future! 🌎♻️

NextGenerationLeadership TheGreenMission GMESG

10/20/2026

🏛️ Restoring the Heart of a City: What Lynchburg Can Teach Us About Adaptive Reuse, Economic Development, and Sustainability 🌱

What does it take to transform historic buildings, underutilized properties, and overlooked community assets into engines of economic growth?

Following the Fredericksburg Regional Chamber of Commerce InterCity Visit to Lynchburg, Virginia, I explored that question in my newest GM-ESG article.

🏨 The Virginian Hotel – A remarkable historic restoration demonstrating how preservation tax credits, creative financing, and private investment can bring new economic life to a downtown landmark.

🏛️ Amazement Square – An inspiring example of adaptive reuse transforming existing structures into educational and community assets.

🌊 The Riverfront Amphitheater – A major investment in public infrastructure, tourism, and regional economic development.

🏗️ Jamerson-Lewis Construction – Demonstrating the importance of skilled craftsmanship, thoughtful preconstruction planning, and collaboration.

As a CPA, qualified appraiser, and CEO of The Green Mission Inc. and GM-ESG, I see tremendous opportunities to connect these projects with the financial and environmental benefits of deconstruction, material reuse, historic tax credits, and measurable ESG outcomes.

♻️ The challenge is not simply preserving buildings. It is developing the financial models, partnerships, and policies that make preservation and reuse economically competitive.

As our team attends Greenbuild 2026 in New York City this week, these lessons from Lynchburg are especially relevant to the conversations we are having about the future of sustainable development.

📖 Read my latest article:

https://gm-esg.com/lynchburg-va-restoring-the-heart-of-a-city-from-the-virginian-to-the-riverfront/

10/20/2026

🌱🏙️ Before Greenbuild NYC, There Is Work to Be Done! ♻️

Before heading to Greenbuild tomorrow with several members of our team, we spent today in the field inspecting two very different projects: an interior condominium deconstruction and a substantial donation of exterior façade materials and antique interior lumber.

At The Green Mission Inc. and GM-ESG, our mission extends well beyond diverting building materials from landfills. We are working to make the economics of the secondary materials market competitive with the primary market.

💰 Capturing Value: Identifying and documenting the financial value of existing building materials through qualified appraisals and market research.

📊 Making the Numbers Work: Supporting our partners with pricing strategies, cost modeling, and logistics to make deconstruction and material reuse financially viable.

♻️ Advancing Reuse: Researching the most effective pathways for reuse, material longevity, and the preservation of valuable architectural components.

📈 Building Market Demand: Identifying emerging opportunities, sharing our research, and helping strengthen the infrastructure needed for a competitive secondary marketplace.

The circular economy cannot scale on environmental benefits alone. We must demonstrate the financial value, develop practical solutions, and create market conditions where reclaimed materials can compete with newly manufactured products.

That is where finance, valuation, sustainability, and economic development intersect, and exactly why we are excited to attend Greenbuild!

Looking forward to learning, sharing our field research, connecting with industry leaders, and continuing the conversations that turn sustainability goals into measurable economic opportunities. 🌎

AdaptiveReuse BuildingMaterialReuse SustainableConstruction EconomicDevelopment MaterialValuation

https://gm-esg.com/the-secondary-market-for-reclaimed-building-materials/

10/19/2026

🏛️ Leverage What You’ve Got: Lessons from Lynchburg in Historic Preservation

🌱What can historic preservation teach us about sustainability, economic development, and the value of materials already in place?

In our newest article, The Green Mission Inc. President and CEO Jessica Irving Marschall, CPA, ISA AM, shares insights from the Fredericksburg Regional Chamber of Commerce’s 2026 InterCity Visit to Lynchburg, Virginia.

From the remarkable restoration of Thomas Jefferson’s Poplar Forest to the revitalization of historic buildings, Lynchburg demonstrates how preserving existing assets can strengthen communities and create long-term economic value.

♻️ Historic preservation and adaptive reuse reduce material waste.

🏛️ Reclaimed materials and traditional craftsmanship preserve architectural heritage.

💰 Strategic restoration and investment can generate lasting economic benefits.

🌱 Sustainability begins by recognizing the value of what we already have.

At The Green Mission Inc., and Green Mission ESG Solutions these principles guide our commitment to deconstruction, material reuse, and qualified appraisals.

Jessica Irving Marschall Amy Bria Jethro Trota Caroline Marschall Jennie Lumpkin Muhammad Nouman Bilal

📖 Read the full article: https://thegreenmissioninc.com/leverage-what-youve-got-lessons-from-lynchburg-in-historic-preservation/

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