06/10/2026
Do you know that your company stock is important, but you’re not exactly sure what role it should play in your finances? If that sounds like you, read this!
Equity compensation can be one of the most valuable parts of a high earner’s financial life.
It can help build wealth, support retirement goals, create flexibility, but also create complexity.
The issue I often see is that people know their equity is important, but they do not have a clear system for making decisions around it.
They know when shares vest.
They may know the current stock price.
They may even know the tax withholding mechanics.
The harder question is:
"What is this equity actually supposed to do for me?"
Is it meant to fund retirement? Pay for a home? Create financial independence? Diversify into something less concentrated? Cover future tax liabilities? Support a career transition?
Your stock compensation should not live in a separate mental bucket from the rest of your plan.
It should connect to your cash flow, taxes, investment strategy, risk tolerance, and long-term goals.
You need a structure for making decisions when the stock moves, when shares vest, and when life changes.
If you have meaningful company stock and you’re not sure what role it should play in your broader plan, I've created an Equity Compensation Decision framework that may give you some ideas on how to organize your thinking around your company stock. Follow this link to access it on my website!
https://bit.ly/4uoq9db