LaBov and Beyond

06/02/2026

Happy LABOV anniversary to Alan, who is celebrating four years with our company this month! Alan is one of our super utility players, bringing a wide range of talents to the team and always willing to step in wherever help is needed. His versatility makes him an invaluable part of LABOV every day. Thank you, Alan, for your dedication!

05/28/2026

When trying to gain market share by being all things to all people, differentiation often disappears. The result is a diluted brand experience that makes it harder to deliver the best products, services, and quality to the people who matter the most. In the latest Why to Wow newsletter, we share the insights of bestselling author and speaker Seth Godin from his appearance on the Difference Talks podcast. He explains the importance of genuinely serving others by delivering your best. Get inspired to build stronger connections and create lasting value by reading the issue today at https://loom.ly/aqRsURg.

05/25/2026

This Memorial Day, we express our deepest gratitude to all who have served our country, and we honor their sacrifice. Their selflessness inspires us all.

05/22/2026

Last week, the LABOV team and Pirelli introduced the new Powercruiser tire to Pirelli leadership and key industry representatives. After sharing the story behind months of development, we headed to the legendary Tail of the Dragon in Tennessee to put the tire to the test on one of America’s toughest roads. With 318 curves in 11 miles, it was the perfect setting to experience the performance, handling, and engineering behind the Powercruiser. A huge thanks to our partners across Florida, Tennessee, and North Carolina for helping make this incredible experience possible.

05/21/2026

As we mark 45 years, we’re proud to unveil our newly refreshed website! Designed to showcase how we differentiate and elevate brands, the new site highlights the ways we help engage customers, employees, and sales networks alike. Explore our work, case studies, videos, thought leadership, and more. Check out the site today at https://loom.ly/YSQO0kE.

05/14/2026

Companies don’t just differentiate themselves through their products and services; they also stand apart in how they’re led. Organizations that prioritize people over process and intentionally engage every level and every voice build strong, more unified teams. In our latest Why to Wow newsletter, we explore one leader’s approach to “leading from behind” by championing others and creating alignment, ultimately helping his team remain resilient through challenging times. Read the issue today at: https://loom.ly/PYMiNlA

Welcome to the Why to Wow newsletter, which is all about the Power of Differentiation in our world of AI and commoditization. I thank our power readers who find our messages worthwhile. It’s inspiring to see that thousands are reading and recommending Why to Wow! I ask you to continue sh

05/08/2026

We had a wonderful time at our 45th anniversary celebration, which included special messages from many longtime friends, as well as a presentation of a true work of art—a custom-designed guitar created by Barry Schneider, President and COO of Steel Dynamics. Achieving this milestone is the result of hard work, creativity, and talent. Thank you to our incredible team, clients, and partners for helping us get there. This achievement wouldn't be possible without your continued support and commitment.

05/07/2026

In celebration of our 45th anniversary, we partnered with the incredibly talented artist Matt Plett to create a mural inspired by the subtitle of Barry LaBov’s book, The Power of Differentiation: Win Hearts, Minds, and Market Share. Now displayed on the walls of our front entrance, the piece is more than art; it’s a daily reminder of what drives us: discovering what makes brands truly unique and bringing those stories to life. Here’s to 45 years of standing apart and helping brands worldwide do the same.

05/05/2026

This month, we celebrate three incredible team members marking their LABOV anniversaries. Lori, Pat, and Sophie each bring exceptional talent, creativity, and dedication to everything they do. We’re grateful to have them on the team every day. Thank you for all you do. Happy anniversary!