LaBov and Beyond

LaBov and Beyond Working with brave, passionate businesses in a variety of industries since 1981.

What business are you really in? It may sound like a simple question, but how a leader answers it can shape everything f...
09/03/2026

What business are you really in? It may sound like a simple question, but how a leader answers it can shape everything from a company’s growth to customer relationships to brand differentiation. In the latest issue of the Why to Wow newsletter, we explore one organization’s journey to define who they are and, just as importantly, who they are not. That clarity helped them better understand their customers, sharpen their focus, and stay true to their brand purpose. The strongest differentiation doesn’t start with what you sell; it starts with purpose and a deeper understanding of the people you serve. Read the issue today at https://loom.ly/8RzUW0g.

09/01/2026

What makes a brand unforgettable?

It’s not just a great product or service. It’s knowing what makes your brand different and having the courage to own it.

If you’re looking for inspiration to set your brand apart from the competition, The Power of Differentiation by Barry LaBov is now available for the limited-time price of $0.99! Inside, you’ll discover real-world stories and insights from leaders behind renowned global brands, including Harley-Davidson, Audi of America, Airstream, The Macallan, and many more.

The best brands don’t try to be everything to everyone. They know what makes them different, and they make that difference matter. Get your copy for just $0.99, then share your thoughts by leaving a review on Amazon: https://loom.ly/AyajE-k.

Check out the latest article by our Founder and CEO, Barry LaBov, featured on BrandingX, a digital branding and marketin...
08/24/2026

Check out the latest article by our Founder and CEO, Barry LaBov, featured on BrandingX, a digital branding and marketing platform. In the article, Barry explores the powerful connection between winning the hearts and minds of your team, partners, and customers, and winning greater market share. When people truly believe in who you are and what you stand for, they become your greatest advocates. Read “Hearts, Minds, and Market Share” today at: https://loom.ly/_7pGwzU.

You don’t know what you don’t know. And that matters in leadership. One of the most powerful ways a business leader can ...
08/20/2026

You don’t know what you don’t know. And that matters in leadership. One of the most powerful ways a business leader can differentiate themselves is by leading with empathy. We don’t always know what’s happening behind the scenes with our team members, clients, or customers. Everyone is carrying something, and sometimes those challenges aren’t visible to us. In the latest issue of the Why to Wow newsletter, we explore the mindset that “you don’t know what you don’t know,” and how it leads to fewer assumptions and approaching others with more understanding. Read the issue today at https://loom.ly/hT9Xqm0.

We’re excited to celebrate Lauren DeLaCruz, Senior Project Manager, on her 15-year anniversary at LABOV this month! Laur...
08/11/2026

We’re excited to celebrate Lauren DeLaCruz, Senior Project Manager, on her 15-year anniversary at LABOV this month! Lauren has been a steady force behind many of our large, complex projects. She has an incredible talent for bringing clarity and aligning clients with internal teams to ensure every project is strategically focused, flawlessly executed, and delivered with excellence. Congratulations, Lauren, and thank you for the countless ways you’ve helped us succeed!

We hear a lot about longevity these days. But what if the biggest breakthrough isn’t just living longer, but staying hea...
08/06/2026

We hear a lot about longevity these days. But what if the biggest breakthrough isn’t just living longer, but staying healthier longer? In the latest Why to Wow newsletter, we share how two physicians are differentiating medicine by using genomics to identify health risks earlier, before symptoms appear. It’s a unique approach that’s transforming healthcare from reactive to proactive. Read the issue today to discover how asking the right questions and embracing new ways of thinking can lead to better outcomes. https://loom.ly/5BNn-VA

It was great to spend time with our client, Uniloy, during their recent open house event at their global headquarters in...
08/04/2026

It was great to spend time with our client, Uniloy, during their recent open house event at their global headquarters in Tecumseh, Michigan. The event brought together customers and industry leaders for live demonstrations of Uniloy’s innovative blow molding machines, along with valuable conversations around the latest technologies, efficiency improvements, and strategies for optimizing manufacturing operations. Thank you to the Uniloy team for welcoming us and allowing us to photograph and participate in this exciting event!

For many service firms, billable hours have long been the standard measure of value. But bestselling author Ron Baker ar...
07/23/2026

For many service firms, billable hours have long been the standard measure of value. But bestselling author Ron Baker argues that this model often encourages short-term, transactional behavior. In the latest issue of the Why to Wow newsletter, we share insights from our Difference Talks podcast conversation, where Ron explains why businesses should focus less on hours worked and more on customer outcomes and satisfaction. Learn more about his approach in the latest issue: https://loom.ly/3yMEZbM

Looking for practical ways to strengthen your brand, energize your team, or create lasting differentiation? We’re excite...
07/21/2026

Looking for practical ways to strengthen your brand, energize your team, or create lasting differentiation? We’re excited to offer our 12 Truths series for free to our friends and followers. Whether you’re focused on building a more differentiated brand, maintaining momentum through an acquisition, or reigniting your dealer network, these books are filled with proven insights and actionable strategies. Order one or all of the books: 12 Truths to Channel Passion and Performance, 12 Truths of Brand and Product Differentiation, and 12 Truths for Private Equity Firms to Differentiate Portfolio Brands. Email [email protected] with your name, mailing address, and the book(s) you want. We hope these ideas help inspire your employees, strengthen your brand, and drive growth.

This month, we’re celebrating two valued members of the LABOV team! Congratulations to Jaron Dean, Staff Accountant and ...
07/14/2026

This month, we’re celebrating two valued members of the LABOV team! Congratulations to Jaron Dean, Staff Accountant and Operations Analyst, and Noah Snell, Project Manager, on their LABOV anniversaries! Jaron’s financial expertise and analytical mindset help keep our operations running smoothly, while Noah’s commitment to delivering exceptional work makes him an invaluable partner to our clients and team. We’re grateful for everything they do and proud to have them as part of the LABOV family. Happy anniversary, Jaron and Noah!

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609 E Cook Road
Fort Wayne, IN
46825

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Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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