03/18/2026
If youโre a loan officer in Florida trying to grow but still stuck doing everything yourselfโฆ read this.
๐ Traction by Gino Wickman
This book introduces EOS (Entrepreneurial Operating System) โ a framework that helps you:
Define your real role in the transaction
Build structure around ops + support
Create accountability inside your team
Install systems that let you scale across Florida markets
Whether youโre serving Miami condos, Orlando relocations, Tampa VA buyers, or Jacksonville refinances โ the principle is the same:
๐ Stop working in every file.
๐ Start working on the machine that produces the files.
If youโre serious about scaling in Florida without burning out, this is a strong first step.
Have you read it? Drop your thoughts below.