05/21/2026
🏆 A rebrand is more than a new look. Ours just won a Silver ADDY Award.
When we set out to rebrand Retirement Income Source, we didn't start with colors or fonts.
We started with a question:
What does it feel like to work with a firm that truly has your back in retirement?
Everything we built — the visuals, messaging, and brand identity — was designed to answer that question at every touchpoint. The American Advertising Federation recognized that work with a Silver ADDY Award for Outstanding Achievement in Advertising.
We're humbled. We're proud. And most importantly, we're reminded of why the work matters. Behind every piece of creative is an advisor having a real conversation with a real person trying to figure out how to make their retirement income last.
That's the story we set out to tell better. That's the story that won.
To our advisors, partners, and team: Thank you for being the reason this brand is worth building.