eLEND Solutions

eLEND Solutions DealerCentric Solutions® Inc.

(dba eLEND Solutions) is a privately-held automotive FinTech company focused on 'deal generation' solutions that power transactional digital buying experiences for the retail automotive industry. The platform specializes in digital credit, identity, and finance solutions for remote and in-store shoppers, designed to accelerate conversions of digital end-to-end purchase experiences concluding with

fundable, transactable deal structures. By changing when and how the shopper is introduced to realistic payment information and dealership financing options, the combination of technology and data enable the dealer and the customer to come together much faster.

10/23/2025

Fraud doesn’t announce itself. It hides in plain sight.

Dealers across the country are facing more of it often without realizing it until the losses hit.

This isn’t about “if” it happens. It’s about how often.
We’re running a short survey to understand how fraud is hitting stores like yours and what it’s really costing.

✅ Takes 3 minutes or less
✅ 100% anonymous
✅ Enter to win a $500 Visa Gift Card (winner selected November 2025)

Take the short survey 👉 https://lnkd.in/genJepQT

Attention Dealers: Is fraud a rare event or a growing threat at your dealership?Every store has a story. Every missed ca...
10/15/2025

Attention Dealers:

Is fraud a rare event or a growing threat at your dealership?

Every store has a story. Every missed catch risks five-figure losses and fines.

We want to hear from leaders like you to put real numbers behind the problem.

Its 100% anonymous. No store names, no tracking.

And as a thank you for your time, you can opt in for a chance to win a $500 VISA gift card.

Take The Survey👉 https://www.surveymonkey.com/r/FZ3GYS5

10/02/2025

Bet you’ve never seen this on a build sheet. 👀

💭 Think you know what odd feature dealers were actually selling back then?

Drop your best guess below ⬇️ We’ll reveal the answer tomorrow — follow us so you don’t miss it.

Think your credit tools are pulling their weight?Don’t guess. Measure.Most dealerships track clicks and app starts but m...
10/01/2025

Think your credit tools are pulling their weight?
Don’t guess. Measure.

Most dealerships track clicks and app starts but miss the real picture: the conversions and momentum-killing bottlenecks.

The data is there, hiding in plain sight. These 5 KPIs show exactly where credit leads convert, stall, or fall through the cracks.
‘
Read the full list. 👇Link in the first comment.

Dealers: Your website could be costing you sales—before your team even gets a chance.When buyers start a credit app or v...
09/10/2025

Dealers: Your website could be costing you sales—before your team even gets a chance.

When buyers start a credit app or value their trade online, they expect those actions to carry into the showroom. But if your BDC, desk, and F&I teams can’t see what happened on your site, you're already on the back foot.

Want to improve lead quality? Want to increase conversions? Fix the handoffs. Don’t just chase more traffic.

Learn how to fix the gaps. 👇
https://lnkd.in/gZzTWnvJ

09/04/2025

🚗💡EV Trivia Time!

Think you know which non-Tesla EV is topping the charts in 2025?

👇 Drop your guess in the comments and come back tomorrow to see if you nailed it—we’ll post the answer below!

08/21/2025

Most of us think we’re quoting “real” payments. The data says otherwise.

A new study shows less than 2% of dealer-quoted payments line up with actual lender approvals. That gap costs deals, cuts into gross, and chips away at trust.

The bigger issue? It’s not just about the money. it’s about momentum. When numbers shift late in the process, customer confidence drops and F&I attachment rates take the hit.

Our Founder and CEO, Pete MacInnis, recently sat down with Jim Fitzpatrick on CBT News to break down why it’s happening, how it’s hurting stores, and what it takes to fix it.

👉 Watch the full interview here. https://www.cbtnews.com/new-study-finds-dealers-struggle-with-accurate-payment-quotes-pete-macinnis-...

08/20/2025

Gen Z + Millennial buyers ghost stores for one reason: friction.

They don’t hate dealerships.

They just hate:
→ Waiting
→ Repeating themselves
→ Emails that start with “Per your request…”
→ Forms that crash on mobile
→ 27-step processes to get a payment quote

This isn’t about trends. It’s about trust.
The reel shows you where the frictions are.
The article shows you how to fix them.
Link to full breakdown below. Worth the read.

https://elendsolutions.com/blog/how-dealerships-can-win-over-the-next-generation-of-car-buyers/

Most of the profit you lose never shows up on a report.It hides in the 90-minute closes that should take 45.In the deal ...
08/20/2025

Most of the profit you lose never shows up on a report.

It hides in the 90-minute closes that should take 45.
In the deal you rework twice before it hits F&I.
In the buyer who walks when the numbers change.

The problem isn’t your team or your platforms.
It’s what happens between them.

Not sure where the drags are in your store? Download the quick self-assessment and get a clearer picture of where your process might be costing you.

https://elendsolutions.com/wp-content/uploads/2025/06/Disconnected-Workflow-Assessment-2.pdf

You’re tracking credit apps. But are you tracking what happens next?Most dealers measure volume. Few measure follow-thr...
08/11/2025

You’re tracking credit apps. But are you tracking what happens next?

Most dealers measure volume. Few measure follow-through.
The right credit KPIs reveal where deals stall, handoffs break, and ROI slips away.

If you only measure the start, you’re missing the story.
Where’s the leak in your credit flow?

👇Read the full breakdown at the comments.

07/30/2025

Hey Dealers + F&I Pros, we want your take on something that’s quietly killing deals.

👉 Take the survey: https://www.surveymonkey.com/r/LM2QHZ6

Just 3 minutes. 100% anonymous.
Optional: Enter to win a $500 Visa Gift Card

If this sounds familiar, you’re not alone:
☑️ Sales quotes a number. F&I’s hands are tied
☑️ Buyer pulls back before F&I even gets started
☑️ One bad handoff tanks the deal

That mismatch between lender quotes and final terms?
It’s killing gross. And trust.

👉 Take the survey. Help bring visibility to one of the most fixable breakdowns in the store. https://www.surveymonkey.com/r/LM2QHZ6

Address

27442 Portola Parkway Suite 100
Foothill Ranch, CA
92610

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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