04/07/2026
I came across an article in Insurance Journal this week on the state of the restaurant and bar insurance market. A few things stood out that every hospitality operator should know.
Alcohol consumption in the U.S. hit a 90-year low in 2025. Only 54% of adults say they drink, and among adults under 35, that number dropped from 59% to 50% in just two years.
That's a significant revenue shift for bars and nightclubs built around alcohol sales. Receipts are down 40-50% at some establishments.
But insurance premiums haven't moved.
🚨 Operators are getting squeezed from both sides. Lower revenue, same fixed costs. And in some areas, the coverage is actually getting harder to place, not easier.
A few things I flagged from the article:
The market is more competitive for restaurants where alcohol is under 40% of total sales. If you're primarily food-driven with limited liquor, now is a good time to shop that around.
Assault and battery sub-limits are tightening across the board. $1M used to be the baseline. A lot of policies are now coming in at $250K-$500K. For any establishment where that exposure is real, that gap matters when a claim hits.
✅ Strong controls make a difference. Operators who can show documented procedures for alcohol service/ training and assault and battery prevention become a more attractive risk to underwriters. That's not just good practice. It directly affects what coverage you can access and at what price.
Entertainment changes your exposure more than most owners realize. A small brewery or tavern starts out pretty cut and dry. Then they add a local entertainer on weekends. Then a dance floor. Then ticketed events. Each addition shifts the liquor liability picture, and if the carrier doesn't know about it, you may find out at claim time that you weren't covered for it.
On ancillary coverages, Cyber and EPLI bundled into a BOP (Business Owner's Policy) are not enough. The limits are generally too low and the terms too narrow. Point-of-sale systems are a real target, and employment claims in hospitality are rising. Those need standalone policies with real limits and terms behind them.
If you're a hospitality operator, this market is moving fast.
👀 DM me if you want a second set of eyes on your current policy.
Save this and share it with an operator who hasn't reviewed their policy.