06/09/2026
When I think about inflation, I ask a simple question.
What goes up in cost with inflation?
Real estate.
If I charged you rent, that goes up with inflation.
The value of my property goes up if I want to sell it, and the rent I can charge goes up because of inflation.
The stock market goes up with inflation.
If your investments grew by 3% but that was all inflation, then you didn't really get a gain.
You just maintained your exact same lifestyle.
And then there's your own personal business.
Some businesses can raise their prices.
Apple can raise prices.
Jordan's can raise prices.
Other businesses sell commodities.
If I sold oranges, there's not much I can do to differentiate my oranges.
They're orange, they're sweet, and they're round.
If you're investing in assets like these, you're not worried about inflation.