Edward Jones - Financial Advisor: Ross Nicholls

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Edward Jones - Financial Advisor: Ross Nicholls CERTIFIED FINANCIAL PLANNER™ Professional

I help successful people make smarter, more strategic decisions with their money. Member SIPC

My journey in financial services began in South Africa in 2000 and has been shaped by a deep commitment to understanding what matters most to the individuals and families I serve. After earning degrees from the University of West London and the University of Johannesburg, I achieved my long‑term goal of completing an MBA in finance at Northern Arizona University in 2004. Years in commercial banking as a senior relationship manager taught me the value of listening first and building thoughtful, practical strategies. Opening my own practice with Edward Jones—and later earning the CERTIFIED FINANCIAL PLANNER® designation—has allowed me to apply that approach every day as I help clients navigate financial management, tax‑efficient investing, retirement planning and estate considerations. Flagstaff is home for me and my two boys, and we stay active through hiking, camping, skiing, mountain biking and local community events. I’m also fortunate to work with Alexa Hernandez, our branch office administrator, whose NAU background and hospitality experience bring exceptional care and professionalism to our clients. Every financial journey is unique, and I look forward to learning your story—your goals, your challenges and the dreams you want to achieve. Edward Jones is a financial-services firm dedicated to serving the needs of individual investors.

An important part of protecting your financial future is staying vigilant against fraud and cyber threats. This Cybersec...
10/17/2026

An important part of protecting your financial future is staying vigilant against fraud and cyber threats. This Cybersecurity Awareness Month, I encourage you to stay vigilant, protect sensitive information and be aware of common scams that continue to evolve. If you have questions about fraud prevention or protecting your financial information, I'm always available to help.

In the meantime, I invite you to explore more resources and guidance here: https://bit.ly/4ynKFfJ

Unexpected career transitions can be stressful, but they can also open the door to new possibilities. I'd be happy to sh...
10/16/2026

Unexpected career transitions can be stressful, but they can also open the door to new possibilities. I'd be happy to share my perspective and discuss potential financial options. Reach out so I can help you navigate what’s next with confidence.

Selling or transitioning a business can take years of planning — but you don't have to do it alone. Let's find time to d...
10/16/2026

Selling or transitioning a business can take years of planning — but you don't have to do it alone. Let's find time to discuss how my team can help.

Edward Jones has been named one of the 2026 Fortune Best Workplaces in Financial Services and Insurance by Fortune and G...
10/15/2026

Edward Jones has been named one of the 2026 Fortune Best Workplaces in Financial Services and Insurance by Fortune and Great Places to Work®.

Behind this recognition are colleagues whose contributions reach our firm and into the communities we serve. Their talent, ideas and dedication shape a workplace where people champion one another and take pride in what they accomplish together.
A culture that attracts talented people, inspires innovation, and helps us deliver on our commitment to serving clients with care and integrity.

Thank you to our colleagues for making this achievement possible. We're proud of their impact, the workplace they shape, and our place among the best in the industry

Disclosure: 2026 Fortune Best Workplaces in Financial Services & Insurance, published October 2026, research by Great Places to Work, data as of August 2025. Compensation provided for using, not obtaining, the rating.

https://bit.ly/4s5Z1A7

On race day, every move is planned, every decision considered. Your financial future deserves the same approach. As the ...
10/14/2026

On race day, every move is planned, every decision considered. Your financial future deserves the same approach. As the Official Private Wealth Management Partner of McLaren Racing, Edward Jones is invested in your drive. Reach out to my office today, and let’s make a financial plan that helps put you in the driver’s seat.

McLaren Racing Limited is not a current client of Edward Jones. McLaren was compensated for this endorsement. For more information, visit edwardjones.com/racing?utm_term=941565&utm_source=facebook&utm_medium=social_media&utm_content=3351022&c3nid=941565_facebook_3351022&c3ch=BranchSocialMedia&EID=MDAwMDAwMTczMjc4Mw%3D%3D.

Financial fraud is becoming more sophisticated, but knowledge remains a strong defense. Learn to recognize common scam t...
10/14/2026

Financial fraud is becoming more sophisticated, but knowledge remains a strong defense. Learn to recognize common scam tactics and warning signs, and take steps to help protect yourself, your loved ones and the wealth you've worked hard to build. Watch this webinar live on Oct. 21 at 3 p.m. CT or on demand after.

Learn more: https://bit.ly/3UlQcFM

10/13/2026

Many of the conversations I'm having with clients right now start in the same way – with the news. Clients see market-driven headlines and ask: "How does this affect me and my life?"

In a recent Bloomberg interview, our Managing Partner Penny Pennington discusses how financial planning can help investors look beyond today's market noise and stay focused on their goals.

Watch the full conversation: https://bit.ly/4zplaf0

If the headlines have you wondering how all of this affects your financial strategy, let's talk.

Faith-based investing enables you to incorporate your religious beliefs into your investment decisions. No matter your r...
10/12/2026

Faith-based investing enables you to incorporate your religious beliefs into your investment decisions. No matter your religious beliefs or affiliations, there are options available to help you achieve your financial and nonfinancial goals.

No matter your religious beliefs or affiliations, there are options available to help you achieve your financial and nonfinancial goals.

This week marks the fourth anniversary of the current bull market. But what makes this bull market different from previo...
10/12/2026

This week marks the fourth anniversary of the current bull market. But what makes this bull market different from previous ones, and does it still have room to run?

Angelo Kourkafas, Senior Global Investment Strategist, shares his perspective on what's helping sustain this bull market and what investors should watch next in the latest Weekly Market Wrap: https://bit.ly/4ifxCrT

I help simplify complex financial needs for business owners in our community like you. Your success is my priority — let...
10/09/2026

I help simplify complex financial needs for business owners in our community like you. Your success is my priority — let’s find time to connect.

Address

1403 S Plaza Way
Flagstaff, AZ
86001

Opening Hours

Monday 8:30am - 4:30pm
Tuesday 8:30am - 4:30pm
Wednesday 8:30am - 4:30pm
Thursday 8:30am - 4:30pm
Friday 8:30am - 3:30pm

Telephone

+19282261012

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