07/20/2026
π Everyone watched rates hit a new high this week.
Almost nobody talked about the number that actually matters π
π― First-time buyers made up nearly 50% of all purchase mortgages last month.
Think about that. In a market everyone calls "unaffordable," half of new mortgages are still going to people entering homeownership for the first time.
They're not waiting for rates to fall. They're not waiting for the Fed. They're running the math on today's numbers and finding a way to make it work π
Here's what else the headlines missed this week:
π‘ 100,000+ listings had a price reduction, the first time hitting that level in 2026
ποΈ Active inventory has held above 1.1 million homes for 4 straight weeks
π New listings are up 2.4% year over year
π¨ Builder incentives are making new construction competitive with resale
Yes. Mortgage rates hit their highest level since August 2025. That's real and I'm not going to pretend otherwise. But here's the part your LO probably isn't telling you π‘
Waiting has a cost too. Every month you don't buy is a month you're paying rent instead of building equity. Every month you wait for a Fed cut is a month you might be watching the market absorb the buyers who moved before you.
3 moves to make this week:
β
ACCEPT THE RATE REALITY. Rates hit a new high. Run the math either way. Waiting has costs too.
β
TARGET PRICE-CUT LISTINGS. 100,000+ homes now have room to negotiate. Have your Realtor filter for them.
β
LOOK AT NEW CONSTRUCTION. Builders are offering rate buydowns and incentives resale rarely matches.
Warren Buffett said it best π―
"Price is what you pay. Value is what you get."
The number on your rate sheet is a price. The equity, the tax benefits, the inflation hedge, the stability, the compounding of ownership over 30 years β that's value.
Stop watching one number. Start looking at the whole picture.
DM "READY" and let's run YOUR math π²
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