11/20/2025
Every November, Small Business Saturday reminds us just how vital small businesses are to the American economy. As financial advisors, we see firsthand how these businesses shape local communities and drive national growth.
Here’s a closer look at why this day matters and how your support makes a difference:
✅Roughly 46% of private sector employees work for small businesses, totalling close to 59 million employees across the U.S.
✅Small businesses account for over 43% of America’s gross domestic product, contributing trillions of dollars annually through goods, services, and innovation.
✅Since 1995, small businesses have been responsible for over 60% of all new job growth, fueling the future of work.
✅Since 2021, over $201 billion has been spent at small businesses during Small Business Saturday since its inception, proving that every year, local support drives national impact.
✅As of 2025, there are 34.8 million small businesses in the U.S., making up 99.9% of all businesses nationwide.
What local businesses are you planning to support this Small Business Saturday? Share with us in the comments!