Roebuck Investment provides free franchise consulting services to assist you in making the best decision in buying a franchise, business or business opportunity. John Santanella is a highly energetic and strategic marketing executive and entrepreneur with over 20 years of experience in the toy and game industry. Santanella began his career in 1997 working as part of Hasbro’s games group leading ad
ult brands as Trivial Pursuit and Pictionary while at the same time fostering external relationships with Disney and Lucas Film to build the licensed kids portfolio. John has extensive experience building marketing organizations and developing marketing strategies. He has the ability to attract and retain top talent to work alongside of him. He is a highly creative, resourceful and enterprising individual who constantly thinks out of the box to produce innovative results. Experience:
President / Owner, Roebuck Investment Corporation, Inc., (2010 – Present)
Owner and Operator of Roosters Men’s Grooming Centers, in the Boston market. Consulted with various hedge funds, Venture Capital and Private Equity firms on matters relating to strategic business management, marketing and the toy industry. Vice President – Global Brand Strategy and Marketing, Hasbro, Inc., (2008 – 2010)
Lead a marketing organization to relaunch a number of classic girls and preschool brands. Vice President – Global Toys and Marketing Nickelodeon, (2007 – 2008)
Transformed the organizations marketing function from a short term sales focus to a long term evolutionary brand growth strategy. Vice President of Marketing, Educate, Inc. Baltimore, MD (2005 –2006)
Established and developed a consumer-focused marketing organization enabling the company to enter the retail products marketplace. The primary goals were to re-build awareness for the Hooked On Phonics brand and lead new product development for the company. Director of Marketing- Milton Bradley Brands Hasbro, Inc. (1997-2005)
Rapidly promoted in the organization to take ownership of this $350 million division of the company. In this role redefined the division’s product development and go-to-market strategies which transformed the organization from a short term oriented culture to a more strategic medium and long term focus.
