09/01/2026
Most of financial planning is, by design, self-interested. You save so you can spend later.
You invest so you can stop working eventually.
You plan around taxes so you keep more of what you earn.
The person doing the work and the person who benefits are the same person.
But there is one decision that breaks the pattern.
You make it. You fund it. You maintain it. And you are the only person at the table who will never benefit from it.
That isn’t a reason to avoid the conversation. It’s the reason this conversation sits in a different category than everything else on the plan.
September is Life Insurance Awareness Month. For the next 30 days we’re talking about the decisions people make for someone other than themselves.
