06/03/2026
If you’re the decision-maker in your family, you’re in good company.
In a CFP Board study, 69% of surveyed women report being their home’s financial decision-maker. And 60% of married women manage their family’s investment decisions as well.
Whether you’ve always had this role or responsibilities recently shifted your way, let me be the first to say: You have every right to take charge, and I encourage you to do so with confidence.
You carry deep considerations for your family’s best interests, with a focus on how finances translate to real-world fulfillment.
Because of this, you consider how every piece of your household’s financial picture works together. Of course, this can be difficult when juggling so many competing priorities—saving for retirement, paying for college, planning summer vacations, and managing day-to-day expenses.
But you’ve always kept the plates spinning and balls in the air, because you know what it takes to balance needs today with preparing for tomorrow.
The good news? This isn’t a responsibility you have to handle alone.
Source: https://www.cfp.net/news/2025/02/women-lead-financial-decision-making-in-most-households