09/10/2026
The average cost of a 4-year public university today is over $100,000.
Private universities average $220,000 and above.
And the cost of higher education has consistently outpaced inflation for decades — meaning by the time your child enrolls, the number will be higher still.
Most families have no plan for these numbers. Here is the honest conversation — and the tools that actually help.
THE 529 PLAN — YOUR MOST POWERFUL COLLEGE SAVINGS TOOL:
WHAT IT IS:
A 529 is a tax-advantaged savings plan specifically designed for education expenses. Contributions are made with after-tax dollars. Growth is tax-deferred. Withdrawals for qualified education expenses — tuition, fees, books, room and board — are completely tax-free.
2025 GIFT TAX EXCLUSION:
You can contribute up to $19,000 per year per beneficiary ($38,000 for married couples) without triggering gift tax. Additionally, you can superfund a 529 with up to 5 years of contributions at once — $95,000 per beneficiary — a powerful strategy for grandparents or relatives looking to transfer wealth efficiently.
SECURE ACT 2.0 CHANGE:
Unused 529 funds can now be rolled into a Roth IRA for the beneficiary — up to $35,000 lifetime. This eliminates the biggest historical objection to 529s: "What if my child does not go to college?"
HOW MUCH DO YOU NEED TO SAVE?
To fund a 4-year public university education for a child born today — assuming 5% annual cost increases and 7% investment returns — you would need approximately $400-$600 per month starting at birth.
Starting at age 5: approximately $650-$800 per month
Starting at age 10: approximately $1,200-$1,500 per month
Starting at age 15: too late to fund fully through savings alone
THE STUDENT LOAN CONVERSATION — BEFORE THEY SIGN:
Student loans are the only debt in America that cannot be discharged in bankruptcy. Before your child signs for any loan, they need to understand:
▪ Their projected monthly payment upon graduation
▪ Their expected starting salary in their chosen field
▪ Whether the degree is worth the debt they are taking on
▪ The difference between federal loans (income-driven repayment options) and private loans (fewer protections)
THE HONEST MIDDLE GROUND:
Most families will not fully fund college through savings alone. The realistic approach combines: 529 savings, merit-based scholarships, part-time student income, affordable loan amounts where necessary, and community college transfer strategies.
The goal is not to make college free. The goal is to make the debt manageable.
Have you started a 529 for your children — or is this conversation still on your list?