09/01/2026
September is Life Insurance Awareness Month.
Most families do not avoid this conversation because they do not care.
They avoid it because life is busy. The timing never feels right. And talking about the unexpected can feel heavy.
But courage is choosing to speak hope into your family's future before fear convinces you nothing can change.
A simple conversation can help you understand your options, ask better questions, and make decisions with the people you love in mind.
Comment PLAN if you want to start the conversation.
Educational only. Coverage, pricing, and eligibility vary.
We created Life Insurance Awareness Month more than 20+ years ago! Help us spread the word all September long.
This year’s theme is: Life insurance is for real life!