12/18/2019
As of September 2014, just after Jeter performed in his final game as a member of the Yankees, it was assessed that the Captain had made roughly $130 million from endorsements with companies such as Nike's Jordan Brand, Gatorade, Rawlings, Steiner Sports, and Movado. It has also been reported that Jeter still stands to make somewhere between $8 million and $9 million per year from endorsement opportunities since his retirement from being a professional baseball player.
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And then there's Jeter's own business pursuits, which have included the creation of a book publishing imprint called Jeter Publishing and an online publishing platform called the Players' Tribune. Jeter explained that he started the Players' Tribune to provide athletes with a safe platform to talk, noting that athletes are often worried about reporters twisting their words.
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Jeter has invested in social sports video media company Whistle Sports, which raised $20 million in a Series C round of funding in 2016, and a company called STOPit that is in the business of seeking to prevent bank fraud.
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