07/24/2026
Everyone's arguing about whether pickleball is booming or busting. Wrong question.
In the past 12 months, Apollo, Life Time, and Bluestone all planted institutional capital in the sport, while 85% of players still play at parks, churches, and schools that nobody is building a business around.
Our new outlook brief (link in comments) maps where the money will actually be made from 2026 to 2031, and where it won't. One of the most underrated opportunities? It's already on 125 college campuses.
We'll be sharing our favorite category opportunities over the next few weeks, and where we're already seeing emerging wins.
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