SmartHer Money

Call Directions Website

SmartHer Money Follow us for the latest and greatest financial information for women! Why focus on financial information for women? Enough of that!

Just the facts … and a bit of fun, too. 😊

We’re here to share the latest and greatest financial information for women. Along the way, we’re mixing in deep insights into the psychology of money, some seriously practical tips, tactics and techniques for SmartHER planning, saving and retirement, learning modules to get you up to speed fast and a bit of lighthearted motivation to get started and keep going. Plainly stated, money stuff is different for women. We tend to earn less, learn less about financial matters from our parents and deal with less support from the financial community than men. We deal with kids and parents and spouses and often put ourselves at the end of the must-do list. Further, we’re bombarded with unhelpful advertising and cultural mores that are both misleading and unfair. Take some time for your financial self. Attend one of our live events, read up on budgeting, investing, retirement and more, and in general enjoy this opportunity to get SmartHER about money. Visit our website to learn more: https://smarther.iowa.gov/

10/08/2026

Every journey looks a little different. 👠👟🩴 And your financial journey is no exception.

No matter where you’re starting, every step toward understanding your money can help you feel more confident about what comes next. 💜

SmartHER Money offers free financial resources created for women, by women to help you move forward at your own pace.

What’s one financial goal you’re taking a step toward right now? Tell us in the comments.

👇
Take your next step at SmartHER.Iowa.Gov.

Fall treats are calling. 🍂☕ But which one is officially non-negotiable in your budget?Pumpkin spice latte? Apple c***r? ...
10/07/2026

Fall treats are calling. 🍂☕ But which one is officially non-negotiable in your budget?

Pumpkin spice latte? Apple c***r? A bakery stop? Something else entirely? 👀

A budget doesn’t have to mean cutting out everything you enjoy. It’s about making room for what matters to you while staying on track with your goals. 💜

Tell us your must-have fall treat in the comments! 👇

Find more tools to help make your money work for you at SmartHER.Iowa.Gov.

10/07/2026

October is a great time for a financial check-in. 🍂💸

Take a few minutes to review your budget, revisit your goals, and make sure your financial plan still fits where you are today.

A few small adjustments now can help you head into the final months of the year feeling more prepared and confident. ✨

Explore free tools and resources at SmartHER.Iowa.Gov.

💬 Sometimes the most powerful financial lessons come from real women sharing real experiences.A recent Smithsonian artic...
09/28/2026

💬 Sometimes the most powerful financial lessons come from real women sharing real experiences.

A recent Smithsonian article explores how first-person stories about money, independence and financial decision-making are being used to make financial education more relatable, especially for the next generation.

From saving and investing to advocating for yourself, these stories show how financial confidence can grow through knowledge, conversation and experience.

“We Do Declare”: Smithsonian American Women’s History Museum Amplifies Women’s Voices on Financial Independence Online Exhibition Explores the Stories of More Than 30 Women and How They Changed the Course of Women’s Financial Independence News Release February 18, 2026 Women celebrating in...

09/24/2026

💡 What is SmartHER Money? It’s financial education built with women in mind.

From budgeting and saving to retirement, investing and planning for life’s big moments, SmartHER Money offers free tools, courses and resources to help women build knowledge and feel more confident making financial decisions.

Wherever you are on your financial journey, there’s a place to start.

✨ Explore everything SmartHER Money has to offer at smarther.iowa.gov.

🎒 Back-to-school season is a whole routine reset. How’s yours going?From earlier mornings and packed schedules to school...
09/21/2026

🎒 Back-to-school season is a whole routine reset. How’s yours going?

From earlier mornings and packed schedules to school supplies, activities and everyday expenses, this time of year can bring plenty of adjustments.

One simple way to keep your finances on track:
• Plan ahead for costs that pop up later. Setting aside even a small amount for things like school fees, activities or sports gear can make those expenses easier to manage.

💬 What’s one back-to-school routine your family is still getting used to?

Find more free financial tips and resources for women at smarther.iowa.gov.

🎬 Coming soon: the story of how you became more money confident.Every strong financial story starts somewhere, with one ...
09/17/2026

🎬 Coming soon: the story of how you became more money confident.

Every strong financial story starts somewhere, with one question, one goal, one smart decision at a time.

SmartHER Money offers free tools, courses and resources designed to help women build knowledge, strengthen confidence and feel more prepared for what’s ahead.

✨ Make this the season you take the next step.

Visit smarther.iowa.gov

09/15/2026

💪 A little preparation today can create more confidence tomorrow.

An emergency fund can help you feel more prepared for life’s unexpected moments—from medical expenses and car repairs to home repairs or changes in income.

You don’t have to build it all at once. Start where you can, keep going, and give yourself greater financial flexibility along the way.

✨ Explore free tools and resources to help you get started at smarther.iowa.gov

Life insurance is more than a policy, it can be an important part of protecting the people and goals that matter most to...
09/15/2026

Life insurance is more than a policy, it can be an important part of protecting the people and goals that matter most to you.

In the latest Consumer Connection, learn why life insurance matters, how it can support your financial plan and what to consider when evaluating coverage.

Read more:

September is Life Insurance Awareness Month—a great time to review your family’s financial safety net. According to LifeHappens.org, 41% of adults say they know little to nothing about life insurance…

👑 Think like a queen and keep moving forward.Setbacks can be part of the journey, including when it comes to money. What...
09/09/2026

👑 Think like a queen and keep moving forward.

Setbacks can be part of the journey, including when it comes to money. What matters is learning, adjusting and continuing to build toward the future you want.

SmartHER Money is here to help women strengthen financial confidence with free tools, resources and education designed for real life.

✨ Keep learning. Keep growing. Keep going.

Visit smarther.iowa.gov

Address

1963 Bell Avenue, Suite 100
Des Moines, IA
50315

Alerts

Be the first to know and let us send you an email when SmartHer Money posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share