Faithful Financial Group

06/02/2026

True or false: Americans in March 2026 are applying for fewer mortgages than they were during the Great Recession.

True. And it's not even close.

96 OF THE 100 LOWEST NUMBER OF WEEKLY MORTGAGE APPLICATIONS SINCE 1999 HAVE HAPPENED IN THE LAST 3 YEARS! (according to the Mortgage Bankers Association's Mortgage Application Index)

Yet, unemployment today is a fraction of what it was during the financial crisis.

People aren't staying out of the market because they can't qualify. The market is gridlocked. Here's why. 👇

1️⃣ Millions of homeowners locked in at 3 percent during the pandemic. Selling means giving that up for another mortgage that may have a higher interest rate. So they're not moving.

2️⃣ If existing owners aren't selling, inventory can become thin, prices might stay elevated, and buyers wait for something to change.

3️⃣ Most are waiting for rates to drop. But when they do, demand may pick up, competition returns, and that window closes faster than expected.

Here's the truth about market timing: it almost never works the way people picture it.

The better question isn't "When is the right time to buy?" It's "Am I financially ready to move when the right opportunity comes?" 📋

Financial Planning and Investment Advisory services offered through Prosperity Capital Advisors.

04/28/2026

Think “tax-loss harvesting” is only for bad markets or complicated portfolios?

At a simple level, it is this: using certain investment losses to manage taxes while keeping focus on your long-term strategy.

How it works in plain English:

➡️ Sell an investment at a loss, then replace it with a different investment that plays a similar role in the portfolio.

➡️ Use the realized loss to offset realized investment gains.

➡️ If losses exceed gains, up to $3k per year (for married filing jointly) may offset ordinary income on federal taxes, and the rest carries forward.

➡️ Losses can be saved to offset future gains.

➡️ Watch the wash sale rule, which is buying the same or substantially identical security within a 30-day period before or after the “tax-loss harvesting” sale (61 days total).

➡️ We can show you how tax-loss harvesting works. Your tax, legal, and accounting professionals can show you how your decision will affect your tax situation.

The goal is not to chase tax savings. It’s to keep more of the portfolio working over time while staying aligned with the strategy.



Investment advisory services offered through Motiv8 Investments LLC, a registered investment adviser. Registration does not imply a certain level of skill or training. The information presented is for educational purposes only and is not intended to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.

04/23/2026

👨‍💼👩‍💼 Take Your Child to Work Day brings out the best kind of energy in an office.

Kids get to see where we grown-ups disappear all day, meet the people we talk about, and connect work to real life.

Those little moments stick—the walk around the office, the “what do you do” questions, the first time a kid feels included in something that matters to a parent.

Many of us have done this over the years, and it creates memories that last longer than anyone expects. It also gives kids a window into what good work looks like, showing up, being kind, solving problems, and taking care of people.

Hope a few future leaders are in the office today! 🏢

Would love to see photos in the comments!



Investment advisory services offered through Motiv8 Investments LLC, a registered investment adviser. Registration does not imply a certain level of skill or training. The information presented is for educational purposes only and is not intended to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.

04/22/2026

💼 If the office had a control tower, it would not be in a corner office.

Administrative Professionals Day is for the people who keep the runway clear, the calendar sane, and the details tight.

In most firms, that role is bigger than a title.

It’s the person who anticipates what is needed before anyone asks.

It’s the person who protects focus, keeps everything on track, and makes sure our clients feel taken care of.

It’s the person who wears five hats and still brings calm to the day.

Grateful for the administrative professionals and the behind-the-scenes leaders who make the work better. 💼



Investment advisory services offered through Motiv8 Investments LLC, a registered investment adviser. Registration does not imply a certain level of skill or training. The information presented is for educational purposes only and is not intended to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.

04/16/2026

April is National Stress Awareness Month, and caring for aging parents is one of the biggest stressors many families face.

In our experience, stress drops when the basics are handled before there is urgency.

Here are 5 things to consider:

➡️ Financial power of attorney, so someone can act if needed

➡️ Healthcare proxy, so medical decisions are clear and legally supported

➡️ Account access, so a trusted contact can see what is happening without scrambling

➡️ Bill pay strategy, so nothing becomes a late fee problem on top of everything else

➡️ A shared “where things live” file, documents, logins, contacts, including key professionals

These are not fun conversations, but they are often a gift to future selves and to siblings who may need to step in.

When preparations have been made, families can give more time and attention to what actually matters.



Investment advisory services offered through Motiv8 Investments LLC, a registered investment adviser. Registration does not imply a certain level of skill or training. The information presented is for educational purposes only and is not intended to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.

04/14/2026

Your Social Security claiming age doesn't just affect you. It could affect your spouse's income for life. 👇

If you're the higher earner, the age you claim shapes what your spouse receives as a survivor benefit after you're gone.

Claim at 62, and that smaller payment could follow them for decades.

A few things that surprise people when we walk through the math:

✅ Max monthly benefit in 2026: $2,969 at age 62 vs. $5,181 at age 70. Same person, very different outcome.

✅ Up to 85 percent of benefits may be taxable. A new $6,000 senior deduction helps, but it expires in 2028.

✅ Divorced after 10+ years? You may be eligible for benefits based on your ex-spouse's record without affecting their payments.

The break-even point between claiming early and delaying benefits falls between ages 78 and 81.

With the potential for one spouse in a married couple reaching 90, this decision deserves more than a guess. 💡



Investment advisory services offered through Motiv8 Investments LLC, a registered investment adviser. Registration does not imply a certain level of skill or training. The information presented is for educational purposes only and is not intended to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.

04/11/2026

Meet our office manager Hank🐕 🐶 🐈 Whether you have a dog who loses their mind every time you walk in the door or a cat who barely acknowledges your existence, you know how much pets mean to the people who have them.

They show up in our work more than you'd think.

Not just in estate preparation or budgeting for care, but in bigger conversations about what retirement looks like or what happens when circumstances change, and a pet's care becomes part of the equation.

For a lot of people, their pets are family, and preparation that ignores them misses the point.

Happy National Pet Day!! 🐕 🐶 🐈



Investment advisory services offered through Motiv8 Investments LLC, a registered investment adviser. Registration does not imply a certain level of skill or training. The information presented is for educational purposes only and is not intended to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.

04/10/2026

National Siblings Day is different for adults.

Growing up, it was about who was the favorite, who touched whose stuff, and who told mom.

Later, it can be about much bigger things, like helping a parent, dividing responsibilities, making decisions under stress, and eventually navigating estate details with fairness and clarity.

In our world, the smoothest family outcomes usually come from conversations that start early: who is doing what, where information lives, what “equal” really means, and what happens if someone has to step in quickly.

Grateful for siblings, the shared history, and the kind of support that shows up when it matters most.



Investment advisory services offered through Motiv8 Investments LLC, a registered investment adviser. Registration does not imply a certain level of skill or training. The information presented is for educational purposes only and is not intended to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.

04/09/2026

Any guess how much you’ll spend on healthcare costs in retirement?

A 2025 study by Fidelity puts the after-tax cost at about $330k for an average retired couple and $165k for a single person, excluding long-term care.

Did you know…

⚠️ The $330k and $165k estimates are after-tax and do not include long-term care.

⚠️ Healthcare costs have typically risen faster than the average rate of inflation, the Fidelity report showed.

⚠️ Costs can vary by medical conditions and where someone lives, so rules of thumb can miss.

A lot of people underestimate this line item, enough that if you haven’t included assumptions for it in your retirement strategy, you should.

It deserves an in-depth financial conversation.



Investment advisory services offered through Motiv8 Investments LLC, a registered investment adviser. Registration does not imply a certain level of skill or training. The information presented is for educational purposes only and is not intended to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance.

04/07/2026

U.S. stocks slipped in Q1 as AI disruption fears and Middle East tensions rattled investors. The S&P 500 fell 4.63%, the Nasdaq dropped 7.11%, and the Dow lost 3.58% — though six of eleven S&P 500 sectors still finished in the green, led by Energy's standout 37.91% gain. As the weather warms up and spring gets us outside, it turns out Americans are right there with you — over 181 million U.S. residents participated in outdoor recreation in 2024. Check out this month's by-the-numbers for more on the outdoor recreation economy.

Monthly Market Insights | March 2026 U.S. and Canadian Markets U.S. stocks struggled in February amid fears that artificial intelligence would disrupt a wide swath of industries, unsettling investors. Late in the month, geopolitical concerns weighed on the market amid tensions in the Middle East. Th...