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09/02/2026

My biggest focus I have is on growing the two that I have... no matter where you're at in any business, there's always room for improvement.

Imad talks about his 2-year plan and right now, the focus is on growing the two locations he already has.

More episodes coming soon!

08/31/2026

"It never felt like a business in the beginning because you're seeing people you love every day... now the staff feels like family too."

Imad talks about the moment he realized this is bigger than business. 🙏

More episodes coming soon!

08/28/2026

"So before we even opened, we would be going to Beyond getting smoothies, and then he wanted to open up and I said let's do it."

Beyond Juice Dearborn and Dearborn Heights is run by family — Imad and his older brother. One of the main reasons Imad chose the health and wellness path was actually because of his brother, who's vegan. 🤣

More episodes coming soon!

08/26/2026

"Just seeing the two different dynamics is cool... 10 minutes apart but a totally different dynamic."

Imad opened 2 locations at a young age, and today Beyond Juice is a staple in both the city of Dearborn and Dearborn Heights. 🍹

More episodes coming soon!

08/24/2026

"The biggest thing when it comes to what you're eating is keeping ingredients clean... exercise a little bit, you'll be fine."

Joining us we have the owner of Beyond Juice Dearborn and Dearborn Heights, Imad Daher, on Behind the Brand. 🍹

More episodes coming soon!

08/12/2026

🎙️ Behind the Brand with Moose! ☕

We asked Moose: what's one piece of advice you'd give your younger self that no one warned you about?

He kept it real, a lot of people think owning a business means more free time. Moose went from working a 9-5 to owning Detroit Perk, and quickly realized it's the opposite. You're working 24/7, nonstop. It's hard, and it's nowhere near as easy as people make it look. 🙌

Thank you Moose for such an honest and real run with us on Behind the Brand. 🎧👇

08/10/2026

🎙️ Behind the Brand with Moose continues! ☕

This time we asked: how did they come up with the name Detroit Perk?

The inspiration actually came from Friends, specifically Central Perk. Moose and his wife are huge fans, and watching the show together is something they bonded over early on. When it came time to name the shop, "Detroit Perk" was a no-brainer. 🙌

Thank you Moose for another great conversation on Behind the Brand. 🎧👇

08/07/2026

🎙️ Episode 17 of Behind the Brand with Karl continues! 🐦🍽️

Karl took this one a step further, the moment you stop team building and stop teaching, that's the moment your employees start to get stagnant. They stop feeling happy, they stop feeling engaged, and eventually they don't even know why they're still there.

Growth isn't a one-time thing, it's a constant investment in your people.

Thank you Karl for another great conversation on Behind the Brand. 🎧👇

08/05/2026

🎙️ Behind the Brand is back, and this time we're at Detroit Perk, a coffee shop staple in the Metro Detroit area that's only getting bigger! ☕🙌

Our guest is Moose, the owner of Detroit Perk. Before he even got into the answer, Moose wanted to make one thing clear, he loves his customers, and honestly built his business off of people's feedback lol. 😂

So we asked: what's the most disrespectful thing a customer ever said to you that still lives rent free in your head?

New guest, new story, stay tuned for more from Moose on Behind the Brand. 🎧👇

08/03/2026

🎙️ Episode 15 of Behind the Brand with Karl continues! 🐦🍽️

We asked Karl: what's a humbling experience that failure taught you that success couldn't?

His answer hit different, being left alone. Being the last one standing. Having people around you who don't see your vision, who don't believe in what you're building, is one of the most humbling things you can go through. 🙌

Thank you Karl for another honest and real conversation on Behind the Brand. 🎧👇

Address

22370 Michigan Avenue Suite D
Dearborn, MI
48124

Telephone

+18005741903

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