Money Masmid

11/06/2012

The Real Reason You Are Losing Customers, Why They Are Abandoning Your Shopping Cart And How To Stop Them From LeavingNov 06You know how many times I walked into a store, filled my cart with things I wanted to buy, and than just walked away? You know how shopping carts I’ve abandoned online? Probabl...

03/07/2012

http://news.ycombinator.com/item?id=3674298

01/18/2012

Share this with your friends... http://blog.reddit.com/2012/01/technical-examination-of-sopa-and.html

01/02/2012

Tip 20: When I was in Hawaii last year on my Honeymoon, I encountered a fisherman on the beach who was casting out a fishing rod, and dug it in to the sand, and than cast out another, and another. In all, He cast out 12 fishing rods on the beach, and than decided to kick back and enjoy the sun. I of course was really curious what he was up to. Most people I know use one fishing rod, and go out into the ocean. So...I mustered up the courage to approach him and asked what his deal was...
He replied, "I hate fishing, but I need to eat. I figure if I cast out 12 lines, atleast one or two will catch, and I will have what to eat and possibly sell in the market. Had I cast out only one or two lines, who knows, maybe some days I wont catch anything, and I will go hungry!

The lesson here is all too important to ignore. Most people try advertising by taking out one ad in one place and making a decision about whether advertising works or not based on that experience. This is of course a big mistake. A Smart Marketer will cast out multiple messages across multiple media, and will certainly not go hungry.

Essentially, when you advertise you are casting out a line and hoping to catch the attention of your prospects... Cast out 12 lines at once, and you will never go hungry.

Happy Fishing and a Happy New Years.

12/30/2011

To Quote a Genius... It has been reported that a plaque rested on Ronald Reagan's desk that stated, "Man can Accomplish Anything So long as they don't Mind Who Takes the credit." While this idea goes way beyond common business sense, we should remember that EGO is Business Kryptonite. How many times have people made foolish business decision because they put their pride first.

Certainly one of the qualities of Great Men is their commitment to achieving and not to taking the credit...

12/21/2011

Chanuka Lesson-Day 1: These might come off as corny, but they couldn't be more true. The oil lasted for 8 days . When it comes to business, there are NEVER enough resources, never enough time, and you need to focus on the efforts that can stretch your dollar the furthest. Here are a few ways to make your oil last for 8 days. a) find alternative revenue streams to monetize your customers after they buy from you. bottom line, they trust you now, and that is pure oil waiting to be lit my friend. b) send your customers a thank you gift and hand written card, along with a clear referral program. Ask for the referral, and make the experience memorable. c) use holidays like Chanuka to reach out to your customers and prospects and let them know you are thinking of them. the quality of your relationship is your MOST VALUABLE ASSET. d) make sure your slogan meets the requirements of "passalong advertising". Your slogan should be the answer to the question, "Why should I do business with you?" IF you get you customers thinking in terms of your slogan they will have the tools needed to pass along your message to others. http://www.youtube.com/watch?v=EAXCu1zeaaI

Why most consumers would never passalong most of today's silly slogans.

12/18/2011

Tip 17: I recently attended a Glazer Kennedy Insider Circle Local Chapter Meeting as a Guest. Afterwards, the host pushed on me the $297 a month MasterMind Program with a 12 month Commitment, with the price going up in 2012 to $397 a month if I don't lock it in now. I was really conflicted about it, and do feel that one great idea will probably translate into $15k+ in revenues, so it seemed like a good idea, but there is NO WAY I am committing to that type of commitment ($3564), even though I was saving $1200 if I would sign up now.... I of course asked what their cheaper options were, and decided to sign up to their $34 a month regular chapter meeting program wihtout batting an eyelash. It was a no-brainer in my mind... The Lesson here is Brilliant, and Extremely Important to Remember........

Always Push Your MOST EXPENSIVE Product First. You Can Always Downsell Later. (In fact, many customers will sell themselves on the downsell as a way out of the bigger ticket item.)

The tough truth is... when a customer is basically ready and convinced to make a purchase, he/she will literally try to come up with any and every conceivable reason to talk hem/herself out of the decision....Giving hem/her a cheaper, easier out like a downsell that is roughly 10% of the cost of the bigger ticket item will be too much of a value proposition for them to walk away from most of the time...

Good Luck!

12/09/2011

Tip 16: Every time you sell, you are not selling a product, or service, or even a benefit.... You Are Selling, "An Imagined Future Experience..." We all know the saying, "you aren't selling the drill, you are selling the hole it makes." Focusing on benefits is extremely important for selling, but realize that you are really selling the imagined future experience. You want to paint a picture for your customer that lets them visualize and imagine getting the benefit you are offering.
Keep this in mind whenever you sell anything and watch how many more sales you will close... (same goes for marketing copy...)

12/09/2011

Tip 15: It takes just as much time and effort to sell to affluent people as it does to poor people. Many businesses make the mistake of targeting everyone and hoping for the best. It is important to "DEFINE THE WHO" that is the ideal customer for you and develop an offering and marketing that is attractive to them.

12/07/2011

Tip 14: In a Post Panda World, creating content that will likely be shared by many people is too important to ignore anymore. Just decent or even quality content simply isn't good enough, you need "WOW, YOU HAVE TO CHECK THIS OUT" content.
While creating top notch content is one of the most difficult things to do, and extremely difficult to justify a $5k+ campaign that might not get the distribution needed to even get noticed, it is simply too important nowadays to not atleast give it a shot...

The bottom line is that a successful link bait campaign is the quickest way to the top of search rankings.

Here is a great post about the different types of "Social Content" (i.e. content worth sharing socially.) with examples to demonstrate them...

A must read for any SEO, or website owner...

http://searchengineland.com/21-types-of-social-content-to-boost-your-seo-103625

I’ve written often about the benefits of going viral in both content and marketing strategies. Increasingly, however, social media content (a.k.a. viral content) does more than increase brand recognition and site traffic: it can also boost your SEO signals. As search engines pay more and more attent...

12/07/2011

Tip 13: This simple PPC strategy will steal customers from your competitors, from right under their noses :) This strategy will basically enable you to let your competitors do all the heavy lifting prospecting customers, and engage them right before they make a purchase decision....

Subscribe to their website, request a quote for it, or find any way to get emailed the correspondence they send to their customers and prospects, find a string of words in that email that is completely unique, and [exact match] that phrase in an adwords content network campaign targeting gmail.com and mail.google.com as your managed placement, and create an ad that speaks direct to that consumers interest while viewing that email (I.e. we'll beat "company abc" by 20% guaranteed...) or some other relevant messaging, and watch your competitors customers line up at your door begging to do business with you. The best part is, since there is no competition for this exact match phrase, you can get clicks for pennies...

Happy Hunting.

12/06/2011

Tip 12: Dan Kennedy tells a story about how every morning he would buy breakfast at a small convenience store. There were 3 charity boxes next to the register, and everyday he would put his change in the same box. One day he decided to try to figure out why he always chose the one he chose. First he analyzed the cause, one was for hungry kids, one was for sick kids, and one was for a neighborhood organization. He had no loyalties to any of these causes of the others, and didn't really care which one got his support.
Perhaps the shape of the box was different, but they were all the same shape.
Maybe it was the one closest to the register, but it turns out it wasn't that one either.
Maybe it was the design or wording on the box, but they were all basically the same, and pretty basic, nothing really stood out about these boxes that explained why he always chose the same box...

Than it hit him.

The box he always chose had the BIGGEST HOLE ON THE TOP TO PUT YOUR CHANGE INTO. (i.e the easiest one to put change into with the least amount of effort or resistance.)

People don't want to think, and they just want the simplest, quickest, easiest solution possible. Even the millisecond extra that it would take to put change in another box, even a more worthy one would be enough to make all the difference in the world.
NEVER ASSUME PEOPLE WILL PUT ANY EFFORT INTO USING YOUR PRODUCT OR SERVICE AND Almost ALWAYS MAKE THINGS AS EASY AND SIMPLE AS POSSIBLE... (unless you want to qualify prospects as being motivated enough to put in the extra thought and effort...)

This is one the reasons User Testing for websites is SOOOO IMPORTANT... you will see visitors literally stuck on a feature you thought was intuitive, because it requires a second extra of thought and effort. This is also why minimalistic designs work so well, and they advise you to give users only one option or choice on a landing page.