09/01/2026
Work for free. This could be the wildest idea for a small business struggling to keep the doors open in such an unpredictable financial environment, but finding the time to help others by offering your services for free or at cost can do you some good and help you build trust in your community. Maybe it is a cause you want to champion like literacy, or your local food bank. Maybe it is one of your clients or a startup who is in need of extra help but can’t afford your services. Donating time or resources can help establish new connections, build your brand trust, and in periods of slowdowns keep you and your staff engaged. You may negotiate a percentage of growth, or future contract if a client is comfortable with the idea, or you can offer your services in hopes to attract other clients, partner with other companies in your effort and grow your network. The goal is to keep your business active with your community, help others while helping yourself.
Food for thought. What do you think of this approach? Comment below.
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