Brinson Benefits, Inc.

Brinson Benefits, Inc. Just Pull Out Your Purple Card! Brinson Benefits, Inc. is a privately held employee benefits consulting firm headquartered in Dallas/Fort Worth.

Is your small business getting the best deal possible? Your broker may say you've reached the limit for your business si...
06/10/2026

Is your small business getting the best deal possible? Your broker may say you've reached the limit for your business size, but is that really the case? Why not explore what other options are out there? It never hurts to have a conversation to see if there's a better fit for you. matters

If you haven’t heard yet, BCBSTX is discontinuing its role as a middleman for COBRA and State Continuation administratio...
06/09/2026

If you haven’t heard yet, BCBSTX is discontinuing its role as a middleman for COBRA and State Continuation administration.

For a lot of employers, that “middle layer” was just kind of… there. You didn’t think about it much because it worked. Until it doesn’t.

Now, groups that relied on BCBSTX to handle COBRA administration through that channel are having to make a decision:

- Who’s going to manage notices?
- Who’s tracking elections and payments?
- Who’s making sure you’re staying compliant (and avoiding penalties)?

This isn’t something you want to “figure out later.” COBRA compliance can get messy fast.

The good news? This is exactly what we do.

At Cobra Charmers (A Brinson Benefits Company), we administer COBRA and State Continuation directly for our clients. No middleman. No confusion. Just clear processes, compliant notices, payment tracking, and real humans you can actually call.

And honestly? Transitions like this are a great opportunity to tighten things up. Instead of just replacing what you had, you can:

• Simplify administration
• Improve employee communication
• Reduce compliance risk
• Get more visibility into reporting

If you’re affected by the BCBSTX change and not sure what your next step is, let’s talk. Even if it’s just to compare notes and make sure you’re covered.

Benefits is complicated enough. COBRA doesn’t have to be.

If this impacts you or someone in your network, feel free to reach out. Happy to help however we can.

06/04/2026

Real talk:

At some point, HR became responsible for literally everything.

Payroll issue? HR.

Office temperature? HR.

Someone can't find the bathroom? Somehow HR.

And when it comes to benefits...

Employee: "Why did my doctor bill me?"

Employee: "Is this prescription covered?"

Employee: "Can I go to urgent care?"

Employee: "What's the difference between a copay and coinsurance?"

Employee: "I know you explained it during Open Enrollment, but..."

HR: *stares into the void*

That's why the Purple Card exists.

Instead of becoming the unofficial customer service department for the American healthcare system, your employees get direct access to people who can actually answer their benefits questions.

Claims. Bills. Prescriptions. Providers. Coverage questions.

The stuff employees need help with.

The stuff HR shouldn't have to spend half their week explaining.

Because your job is HR.

Not translating health insurance into English.

A municipality client of ours with 122 employees received a renewal increase of +13.26% this year from their current car...
06/03/2026

A municipality client of ours with 122 employees received a renewal increase of +13.26% this year from their current carrier. Our amazing analyst team worked their magic and was able to get their renewal down to a 5%. Saving our client $88,471. We believe in advocacy at every level. Is your current broker advocating for you?

Some brokers will simply accept a flat renewal for their clients without digging a little deeper. Other brokers might te...
06/01/2026

Some brokers will simply accept a flat renewal for their clients without digging a little deeper. Other brokers might tell you that a flat renewal is the best you can get just so they don't lose any revenue. We believe that competition is the only way to control costs. So, we chose to dig a little deeper and took this client from a flat 0% renewal to a -16%.

A municipality client of ours in Texas was faced with a renewal of +37.93%. Our analyst team will stop at nothing to fig...
05/29/2026

A municipality client of ours in Texas was faced with a renewal of +37.93%. Our analyst team will stop at nothing to fight for our clients and was able to save them over 1.5 Million dollars to get them to a -28.92%. Just amazing!! If you are facing a tough renewal, who is your advocate?

Ever thought about whether your benefits could be better? Maybe you have doubts that your small business can offer top-n...
05/29/2026

Ever thought about whether your benefits could be better? Maybe you have doubts that your small business can offer top-notch benefits. Or perhaps your broker insists you're already getting the best deal. So, how do you figure out the truth? Let's have a chat! We guarantee you'll gain valuable insights from our conversation. Lets talk!

Most people think that you have to be a large employer to get any kind of break on your health insurance. This simply is...
05/28/2026

Most people think that you have to be a large employer to get any kind of break on your health insurance. This simply isn't the case. This employer is a small performing arts theater with 35 employees that received a 15% increase on their renewal from their current carrier. Our analyst team went to work, fighting for what is right and got them down to a flat 0% increase. Who is advocating for your small business?

At Brinson, we firmly believe that competition is the key to controlling rising health insurance costs. Unlike most brok...
05/28/2026

At Brinson, we firmly believe that competition is the key to controlling rising health insurance costs. Unlike most brokers who settle for flat renewals, we go above and beyond to find innovative solutions for our clients. With 27 years of experience and strategic planning expertise, we recently helped one of our clients save a staggering $187,380 – that's a reduction of 19.27%!

Advocacy lies at the core of our mission. We tirelessly work to ensure that your small business receives the best possible outcomes, never settling for the status quo. Our deep commitment to finding cost-effective solutions sets us apart. While others may simply be satisfied with "trend", we are dedicated to advocating for your business's best interests.

Don't let rising health insurance costs hinder your success. Partner with Brinson and experience the difference we can make for your small business. Let us handle the complexities while you focus on what you do best – growing your business. Join the ranks of satisfied clients who have benefited from our creative strategies and expertise.

Address

4851 Lyndon B Johnson Freeway Suite 150
Dallas, TX
75244

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 12am - 12:15am

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