PRIAA Capital Finance

10/17/2026

I was in Detroit this week and had dinner with a real estate broker friend of mine. We talked about what is happening in the luxury home market right now.

Distressed inventory is rising across the luxury market. That is creating real opportunities for high-net-worth (HNW) investors to acquire premium properties at attractive valuations.

Buying these properties with all cash can tie up liquidity. The right financing lets an investor keep that flexibility and still move on the deal.

Through PRIAA Capital Finance, we can structure financing for these acquisitions:

• Up to 65% LTV of the purchase price
• No income verification required
• No DSCR ratio requirement
• Loan amounts from $2M to $10M on 1–4 unit properties

These are business-purpose loans for non-owner-occupied investment properties only.

Agents and brokers: if you work with investors or HNW clients looking at luxury real estate, connect them with our team. You can earn a referral fee while helping your clients secure these opportunities.

Send me a message or call if you have a scenario you would like to discuss.

Richard D. Session, Sr.
PRIAA Capital Finance
469.459.1400 | [email protected] | www.priaa.com

04/05/2026

03/10/2026

Ready to break the 4-unit ceiling?

Stop looking at single-family homes and start looking at apartment buildings. Our 5-10 Unit DSCR program is designed for investors ready to scale. No personal income verification—we lead with the property's cash flow. DM "SCALE" or call Richard at 903.337.5783 to run your numbers today!

02/08/2026

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗠𝗼𝘀𝘁 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗶𝗻 𝗚𝗿𝗼𝘂𝗻𝗱 𝗨𝗽 𝗟𝗲𝗻𝗱𝗶𝗻𝗴, 𝘁𝗵𝗲 𝗟𝗧𝗖 𝗼𝗿 𝘁𝗵𝗲 𝗟𝗧𝗩?

Most investors are used to LTV (Loan-to-Value)—the standard for buying existing homes. But when you’re building from the dirt up, the rules change. In 2026, the metric that actually gets your project out of the ground is LTC (Loan-to-Cost).
The Definitions
LTC (Loan-to-Cost): This is the percentage of your total project "spend" the lender will cover. This includes the land purchase, the "hard costs" (the actual building), and the "soft costs" (permits, architectural fees).
Example: If your total project cost is $1M and your lender offers 80% LTC, they are cutting a check for $800k.
LTV (Loan-to-Value): This is based on the ARV (After Repair Value) or "As-Completed Value." It’s what the house is worth once the staging is in and the lawn is mowed.
Example: That same $1M project might be worth $1.5M when finished. A 70% LTV cap means the lender won't exceed a $1.05M total loan.

The Best Practice (The "Expert" Advice)
The Golden Rule for 2026: Your loan amount will almost always be capped by the lesser of the two. If your build costs are high but the market appraisal is conservative, your LTV might actually limit your LTC. To maximize your leverage:
Get a "Desktop Appraisal" early to ensure your projected LTV doesn't "choke" your LTC.
Itemize your Soft Costs. Lenders are more likely to max out your LTC if they see a line-itemed, professional budget.

01/19/2026

At PRIAA Capital, we believe that progress is never accidental; it requires intentional action and a commitment to equality in our communities and workplaces. Today is a "day on, not a day off"—a time to reflect on how we can contribute to a more just and inclusive future for all.

01/02/2026

I hope your 2026 is off to a strong start.
As the dust settles from the holidays, I’ve been reflecting on the partnerships that defined 2025. To those I’ve had the pleasure of working with: Thank you. Your trust is the driving force behind everything we do.

01/02/2026

I hope your 2026 is off to a strong start.

As the dust settles from the holidays, I’ve been reflecting on the partnerships that defined 2025. To those I’ve had the pleasure of working with: Thank you. Your trust is the driving force behind everything we do.

09/24/2025

Heads-up, investors! Our DSCR rates have dropped. 📉
This is your signal to refinance and boost your property's cash flow immediately. Don't leave money on the table.