The Equita Group

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The Equita Group The Equita Group is an Insurance Marketing Organization that specializes in Life & Medicare.

The Equita Group was founded in 1986 by a group of insurance professionals who wanted to provide a platform which made it easy for anyone with a decent work ethic to become successful in the insurance industry. For over 18 years we specialized in retirement and estate planning in a small number of states. We have since evolved into one of the largest Independent Marketing Organizations in the country in multiple market segments, conducting business in over 42 states nationwide. We have two distinct distribution channels: Independent and Direct-to-Consumer. The Equita Group is a sales and marketing organization with product offerings in the areas of Health and Life Insurance. What makes us a unique organization is our emphasis on providing high quality marketing and leads to our two types of sales advisers: Inside and Outside sales. We have developed sales and marketing platforms for both our independent contractor channel as well as our direct-to-consumer channel. Our company consists of one service company and three marketing companies.

Happy National Boss’s Day to Chase Urich! Setting the standard for leadership, raising the bar, and showing what it take...
10/16/2026

Happy National Boss’s Day to Chase Urich!

Setting the standard for leadership, raising the bar, and showing what it takes to build something great. Your vision and drive continue to inspire our team to think bigger, work harder, and achieve more.

Today, we proudly celebrate our Vice President of Operations Nicki Hiesler and her incredible 25 year journey with The E...
10/12/2026

Today, we proudly celebrate our Vice President of Operations Nicki Hiesler and her incredible 25 year journey with The Equita Group!

A milestone like this represents so much more than years of service. It represents dedication, loyalty, and a lasting investment in the people and company she has helped grow.

Operations is where commitment becomes action where challenges get solved, teams get supported and the details that matter get handled. Nicki’s contributions are woven into Equita’s story and we are grateful for the leadership and care she brings to our team.

Nicki, thank you for giving so much of yourself to Equita over the past 25 years. We are proud to have you on our team and excited to celebrate this remarkable achievement with you!

10/06/2026

New business goes on the board LIVE and in REAL TIME on the EquitaOne platform!

September was another amazing month for all of Equita as we collectively crushed another month in overall Life sales. Co...
10/04/2026

September was another amazing month for all of Equita as we collectively crushed another month in overall Life sales.

Congratulations to all who contributed to serving clients at the highest level with the focus being on quality service and business.

09/07/2026

There is POWER in PROXIMITY! Holden H. Hassell’s servant leadership and consistent pouring into others is a big reason why he’s been so successful for the better part of a decade.

Come WIN with Equita!

09/05/2026

🔥 BIGGEST MONTH OF HIS CAREER. $60,000+ IN FINAL EXPENSE PRODUCTION. 🔥

Jason Horn just raised the bar.

More than $60,000 in Final Expense production in ONE MONTH. A new personal record and an incredible accomplishment.

But the number is only part of the story.

It’s the discipline behind it.
The consistency.
The conversations.
The long days.
The commitment to getting better.
And most importantly doing the work when nobody is watching.

This is what happens when preparation meets ex*****on.

Jason didn’t stumble into a $60K month.

He earned it.

And the best part?

He’s not finished.

Congratulations, Jason! We’re incredibly proud to have you representing The Equita Group and showing other producers what’s possible when you decide to raise your standard.

🏆 $60K+ IN ONE MONTH. NEW PERSONAL RECORD. LET’S KEEP BUILDING.

Want to learn how producers like Jason are growing their businesses with Equita?

👉 Connect with our team and come see what we’re building.

09/03/2026

Let’s win TOGETHER!
At Equita, your success isn’t just talked about. It’s the mission!

We want YOU to win. More production. More growth. More opportunity. More ownership of your future.

When you win, we win. That’s the kind of partnership we believe in.

08/27/2026

It’s almost go time!
AEP Kickoff Conference!
We will see you in Alabama!

08/27/2026

Work hard, play hard!

08/26/2026

It’s almost that time!
We are pumped up to see everyone in Alabama next week!

Address

1651 N Collins Boulevard #310
Dallas, TX
75080

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 4:30pm

Telephone

(214) 342-2010

Website

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