Bill Fort - First Alliance Home Mortgage

Bill Fort - First Alliance Home Mortgage Bill Fort
Executive Vice President - Business Development
NMLS #143996
Cell: 973-296-1384
[email protected] First Alliance Home Mortgage, L.L.C.

opened in 2004 and has since become one of the premier lenders in New Jersey. Headquartered in Cranford, NJ and near all major highways, our mission is to serve our customers with honesty, integrity and competence. Call us today and experience the First Alliance Home Mortgage difference. Our corporate business hours are Monday through Friday from 9 AM to 6 PM. After normal business hours, please l

eave a message and your call will be returned promptly. First Alliance Home Mortgage NMLS #5034 (www.nmlsconsumeraccess.org)
20 Jackson Dr. 2nd Floor Cranford NJ 07016 – 732-582-3338

For our licenses please go to: https://www.firstalliancehomemortgage.com/page/licensing
Licensed Residential Mortgage Lender
Licensed by the New Jersey Department of Banking & Insurance
NYS Department of Financial Services Licensed Mortgage Banker

🏡 OPEN HOUSE IN JERSEY CITY! 🏡Thinking about making a move? Stop by and tour this beautiful 3-bedroom, 2.5-bath home at ...
06/10/2026

🏡 OPEN HOUSE IN JERSEY CITY! 🏡

Thinking about making a move? Stop by and tour this beautiful 3-bedroom, 2.5-bath home at 17 Willow Street in Jersey City.

📅 Wednesday, June 17 | 4:00 PM - 7:30 PM
📅 Saturday, June 20 | 12:00 PM - 4:00 PM

Whether you're actively house hunting or just starting to explore your options, I'd be happy to answer any mortgage and financing questions while you're there.

Hosted by GG Medina. Contact her at 201-452-3442.

📍17 Willow Street, Jersey City, NJ 07305

Hope to see you there!

06/05/2026

"First Alliance Home Mortgage is growing! We’re looking for a talented, Spanish-speaking loan officer to help families access NJHMFA down payment assistance. Join us and work leads from our $13K/month campaign. Interested? Let’s talk!"

Need money for a big expense… and not sure where to pull it from?Most people default to a personal loan.But if you’re a ...
05/28/2026

Need money for a big expense… and not sure where to pull it from?

Most people default to a personal loan.

But if you’re a homeowner, you may have a much cheaper option sitting right under you 👇

✔️ Lower interest rates
✔️ More flexible access to funds
✔️ Potential tax advantages (depending on use)

That’s where a HELOC comes in.

This guide breaks down the real differences so you’re not overpaying for convenience: https://fahmloans.com/blogitem/heloc-vs-personal-loan

Why did your mortgage payment go up… even though your rate didn’t?Chances are, it’s escrow.It’s one of the most common (...
05/15/2026

Why did your mortgage payment go up… even though your rate didn’t?

Chances are, it’s escrow.

It’s one of the most common (and confusing) parts of homeownership, especially when:
✔️ Your monthly payment changes unexpectedly
✔️ Taxes or insurance go up
✔️ You’re not sure where that extra money is going

The truth is, escrow isn’t a “mystery fee”, it’s just how your taxes and insurance get paid.

This guide breaks it all down so you can understand your payment: https://fahmloans.com/blogitem/what-is-escrow-in-a-mortgage

Still trying to figure out if a reverse mortgage is a smart move?You’re not alone, and the answer depends on your situat...
05/06/2026

Still trying to figure out if a reverse mortgage is a smart move?

You’re not alone, and the answer depends on your situation.

For some homeowners, it’s:
✔️ A way to stay in the home they love
✔️ Extra breathing room on a fixed income
✔️ A tool to fund retirement or in-home care

For others, it may not be the right fit at all.

The difference comes down to understanding how it actually works, not just what you’ve heard.

This guide breaks it down in so you (and your family) can make the right call together.

Read here: https://fahmloans.com/blogitem/what-is-a-reverse-mortgage-guide

Should you use a HELOC to buy a car?It’s not the most common approach, but for some homeowners, it can actually make a l...
04/29/2026

Should you use a HELOC to buy a car?

It’s not the most common approach, but for some homeowners, it can actually make a lot of sense.

Here’s why people consider it:
➡️ Potentially lower interest rates than traditional auto loans
➡️ Access to funds through equity you’ve already built
➡️ More flexibility in how and when you use the money

But there’s also a bigger picture to think about…

You’re turning a short-term purchase into debt tied to your home. That’s not always the right move.

The goal isn’t to push one option, but to help you understand what makes sense for your situation.

If this is something you’ve been curious about, this article explains it:
https://fahmloans.com/blogitem/heloc-to-buy-a-car

Thinking about buying a home but not sure if you qualify?FHA loans are one of the most common paths to homeownership, es...
04/17/2026

Thinking about buying a home but not sure if you qualify?

FHA loans are one of the most common paths to homeownership, especially for buyers who may not have perfect credit or a large down payment.

Here’s what matters most:
➡️ Credit score flexibility
➡️ Lower down payment options
➡️ Debt-to-income guidelines that can work in your favor
➡️ A path forward even if you’ve been told “not yet” before

The biggest mistake we see? Assuming you don’t qualify without actually exploring your options.

If you’re even thinking about buying, this is a great place to start: https://fahmloans.com/blogitem/fha-loan-requirements

Still waiting for mortgage rates to “drop” before you buy?You’re not alone. It’s probably the #1 thing buyers are stuck...
04/08/2026

Still waiting for mortgage rates to “drop” before you buy?

You’re not alone. It’s probably the #1 thing buyers are stuck on right now. But here’s what most people don’t realize:

➡️ The rate you see online ≠ the rate you’ll actually get
➡️ A 1% difference can cost $60K+ over time
➡️ APR matters more than the interest rate when comparing lenders
➡️ Waiting for the “perfect rate” can cost you more in the long run
➡️ You can refinance later, but you can’t get time back

At the end of the day, buying a home isn’t just a math decision… it’s a life decision.

If you’re trying to make sense of rates, payments, and timing, this article breaks it down: https://fahmloans.com/blogitem/mortgage-rates-explained

Address

20 Jackson Drive, 2nd Fl
Cranford, NJ
07016

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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