09/03/2026
๐ช๐ต๐ฎ๐ ๐ถ๐ณ ๐๐ผ๐ ๐ฏ๐๐ถ๐น๐ ๐๐ผ๐๐ฟ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ฏ๐๐๐ฒ๐ฟ ๐ฎ๐น๐ฟ๐ฒ๐ฎ๐ฑ๐ ๐ถ๐ป ๐บ๐ถ๐ป๐ฑ?๐ ๏ธ
We just listened to a ๐๐๐ถ๐น๐ ๐๐ผ ๐ฆ๐ฒ๐น๐น ๐ฅ๐ฎ๐ฑ๐ถ๐ผ episode featuring Janessa White, co-founder of Simply Eloped.
Before the company had a single customer, Janessa and her partner identified The Knot Worldwide as their ideal future acquirerโand spent the next seven years building with that in mind.
They learned what would make the business strategically valuable, built toward the right revenue and margins, developed a relationship with the potential acquirer, and made sure their data could withstand serious due diligence.
When Janessa was ready to sell, an LOI arrived within a week.
๐๐๐๐ฉโ๐จ ๐๐ฃ๐ฉ๐๐ฃ๐ฉ๐๐ค๐ฃ๐๐ก ๐๐ญ๐๐ฉ ๐ฅ๐ก๐๐ฃ๐ฃ๐๐ฃ๐.
Itโs not just preparing a business to sell. Itโs understanding what creates value in the eyes of a buyer and building accordingly.
A great listen for business owners, buyers, and anyone in the M&A space.
๐ง ๐๐ถ๐๐๐ฒ๐ป ๐๐ผ ๐๐ต๐ฒ ๐ณ๐๐น๐น ๐๐๐ถ๐น๐ ๐๐ผ ๐ฆ๐ฒ๐น๐น ๐ฅ๐ฎ๐ฑ๐ถ๐ผ ๐ฒ๐ฝ๐ถ๐๐ผ๐ฑ๐ฒ ๐ต๐ฒ๐ฟ๐ฒ:
https://builttosell.com/radio/episode-558/