10/05/2026
One thing I've noticed: life insurance tends to resonate differently depending on what stage of life a client is navigating.
A Gen Z client may be thinking about protecting future income or locking in coverage early. A Gen X or baby boomer client may need to revisit whether existing coverage still aligns with their goals.
This article does a nice job breaking down those differences and offering practical ways to approach each conversation.
Products + Planning How Advisors Can Make Life Insurance Relevant to Every Generation by FIG Marketing September 16, 2026 written by FIG Marketing September 16, 2026 973 The oldest Gen Z adult turns 30 next year. The oldest baby boomer turns 81. And both are probably your clients. Life insurance con...