11/30/2021
How can lenders can build valuable referral relationships with real estate agents??? 😲
TOP 3 TIPS!! ✨
1️⃣ Communicate, communicate, communicate
Any trusting relationship is based on good, clear communication. The agent-lender connection is no different. Proactive communication is vital to wowing real estate agents and their borrower clients.
2️⃣ Hone your craft
As a lender, you know that most lending institutions actually charge around the same rates. They feature similar loan products and the result for most borrowers is comparable.
Given that parity, where lenders can differentiate themselves most during the mortgage process is in closing quickly, providing a smooth transaction, and simply offering great service. The best lenders put in time to learn from mistakes, anticipate issues, and proactively tackle problems. In other words, great lenders deliver consistently.
3️⃣ Ask for the referral.
If you have consistent positive interactions with an agent, leverage that rapport.
Remember:
If you show up and provide an exceptional experience in your day-to-day job, over time you’ll get noticed. And if you’re awesome at what you do, real estate agents and borrowers will have no issue spreading the word about your service.
“Every time I talk to a new agent, I ask, ‘Hey, do you have a great lender? Because I have a great lender. Would you like me to introduce you to him?’”.
Sometimes marketing is complicated. Other times, it’s as simple as asking a few well-connected people to pass on your name. Who knows—maybe you’ll soon have your own Mindy singing your praises to anyone who will listen.
Let us know, how you will implement these or if you have great tips to share.
Comment below! 👇
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For all your title insurance, escrow & law needs:
Alligator Title & Escrow 🐊
Adam J. Yormack Esq. ⚖️
Attorney Owned & Operated
📍 121 Alhambra Plaza, 1500, Coral Gables, FL 33134
📞786.634.6055
📧 [email protected]
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