06/22/2026
In 1996, Larry Page and Sergey Brin created a search engine for their Stanford research project. They called it "BackRub."
Can you imagine searching on "BackRub"?
They of course later changed the name to "Google."
It was better than existing search engines. Much better. But nobody cared.
They tried to sell it to Yahoo for $1 million.
Yahoo said no. "Search isn't important. We're a portal company."
They offered it to Excite for $750,000.
Excite passed. "Search is a commodity. There's no money in it."
AltaVista wasn't interested. Neither was Lycos. Or any other internet company.
Everyone thought search was solved. Why build a better search engine when AltaVista and Yahoo already existed?
Larry and Sergey almost gave up. They went back to their PhD studies.
But they kept improving Google as a side project. By 1998, they realized they had something special. They dropped out of Stanford. Moved into a garage. Started Google as a company.
Today, Google is worth over $1.7 trillion. The lesson?
The biggest opportunities are often hiding in plain sight.
Everyone thought search was "solved" in 1996. Just like everyone thinks most problems are "solved" today. But there's always room for someone to do it better. Faster. Cheaper. More convenient. More personal.
In franchising, this principle creates fortunes.
McDonald's didn't invent hamburgers.
Starbucks didn't invent coffee.
H&R Block didn't invent tax preparation.
They just did it better than everyone else. They found ways to improve on existing solutions.
- What "solved" problems do you see every day that could be done better?
- What industries are ripe for disruption?
- What customer experiences could be improved?
The next breakthrough might be hiding in your daily frustrations.
The next successful franchise might be solving a problem you have right now.
Are you paying attention?
If you'd like to learn more about what franchises are disrupting existing space, growing through better ex*****on, systems and service, or creating new space with better products, message me, as these are a few of the things that will give you the "advantage" over other franchise services. The Franchise Advantage evaluates our clients and our brands differently than most franchise consultants. We invest time and money in data that will help research, source, evaluate, finance and execute each client to a franchise brand individually to ensure it's the right fit from start to finish.