The Foundry for Art Design + Culture

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The Foundry for Art Design + Culture Making Brands & Leaders Irreplaceable The Foundry: brand strategy, storytelling, identity, and film. Based in Upstate NY, working worldwide. STRATEGY. STORY.

MWBE (MBE + WBE) certified. SYSTEMS. SINCE 2007.

Jesse’s is pretty psyched about having the opportunity to make this video for Michael Allman II, son of legendary Gregg ...
06/22/2024

Jesse’s is pretty psyched about having the opportunity to make this video for Michael Allman II, son of legendary Gregg Allman.

The song is a poignant tribute to Bokeelia, the quaint island village we call home in Florida. All filming on location.

Shoutout to Michael Jon Stern, Floyd Tom Skinner, and Howard Merlin of Farmadelica Sound, The Foundry for Art Design + Culture and Abel Ramirez.

Posting again for reach. Please feel free to share!

Produced by Howard "Merlin" Wulkan, Floyd Skinner & Michael AllmanRecorded, Mixed & Mastered by Howard "Merlin" Wulkan at Farmadelica Sound, Bokeelia, FLWrit...

Join our founder and Chief Branding Officer Alana Sparrowe tomorrow, Tuesday, January 16, at 2pm EST for a pivotal Linke...
01/15/2024

Join our founder and Chief Branding Officer Alana Sparrowe tomorrow, Tuesday, January 16, at 2pm EST for a pivotal LinkedIn Live event! Her guest is top personal brand strategist Lara Acosta.

This must-attend event is especially crafted for CEOs, C-suite executives, heads of people, and anyone passionate about elevating their personal brand in the workplace and beyond.

Discover how effective personal branding by leaders inspires and guides employee branding, fostering a culture of mutual growth and visibility.
Learn why investing in personal brands at all levels is crucial for organizational success.

Post any questions you have, and we'll try to answer them in the session!..................
Alana Sparrow is a Favikon Top 50 Creator ranked 23rd Worldwide and 10th USA for Branding & Positioning.

Lara Acosta is a Favikon Top 50 Creator ranked 1st Worldwide and UK for Personal Branding and Audience Building.

Join us on Tuesday, January 16, at 2pm EST for a pivotal LinkedIn Live event with top personal brand strategists Alana Sparrow and Lara Acosta. This must-attend event is especially crafted for CEOs, C-suite executives, heads of people, and anyone passionate about elevating their personal brand in th...

šŸ”„ Iconic Taglines: ā€˜Just Do It’ Might Just Mean ā€˜You’re A Lazy Sloth’ šŸ”„We took a playful swing at some iconic taglines, ...
08/24/2023

šŸ”„ Iconic Taglines: ā€˜Just Do It’ Might Just Mean ā€˜You’re A Lazy Sloth’ šŸ”„

We took a playful swing at some iconic taglines, and boy, did we have a blast!

And because we couldn’t resist, we made some cheeky graphics to match. šŸŽØ

From Nike’s ā€˜Just Do It’ to McDonald’s iconic ā€˜i’m lovin’ it,’ we’ve all been reeled in by those snappy catchphrases.

But, let’s play a game: What if brands ditched the marketing speak and got real with us? šŸ¤”

Would their true confessions have us laughing, rolling our eyes, or appreciating the candor?

Could raw honesty be the new key to our consumer hearts? šŸ–¤

Dive into our revamped taglines, where humor and sarcasm meets honesty.

Does transparency pave the way to stronger trust, or do we crave the charm of well-crafted lines? 🤷

Got a clever rewrite or a brand that needs a truth check? Drop it below!

03/23/2023

B**r!

We had a blast developing the branding for Troy, New York's latest public art project Troy Glow, presented by the  .Troy...
12/06/2022

We had a blast developing the branding for Troy, New York's latest public art project Troy Glow, presented by the .

Troy Glow features 6 beautiful outdoor installations of light-based art created by regional artists. In addition, 8 partner organizations created their own unique light displays for 14 Troy Glow sites in a walkable route through historic downtown Troy.

Troy Glow projects are lit nightly from 4-11p.m., Dec. 4, 2022 through Jan. 9, 2023.

11/04/2020

Waiting for the election results like šŸ¤³šŸ½
Via by / cgi by

Enjoy the Labor Day holiday today, but please please also remember all the creative people across the country who contin...
09/07/2020

Enjoy the Labor Day holiday today, but please please also remember all the creative people across the country who continue to bring you much reprieve, comfort, inspiration and enjoyment, often for free.

63% of them are now fully unemployed.

$56 billion in lost creative based wages in 2020.

The arts and culture sector is second only to the service industry facing devastation by the pandemic.

In the worst kind of irony many creative workers have often also worked in and driven business to the service industry.

Please think of these workers and what they bring to your life every day.

Sobering stats below.

Support an organization or creative if you can.........................

IMPACT ON NONPROFIT ARTS + CULTURE SECTOR
…
Nationally, financial losses to nonprofit arts and cultural organizations are an estimated $12.5 billion as of August 24, 2020.

96% of organizations have cancelled events since the onset of the pandemic—some as far out as summer 2021—resulting in a loss of 354 million admissions and $11.2 billion in audience spending at local businesses (restaurants, lodging, retail, parking).

The total economic impact of organizational and audience-spending losses is $4.0 billion in lost government revenue and 701,000 jobs no longer being supported.

Findings are based on 17,900 survey responses.

10% are ā€œnot confidentā€ that they will survive the pandemic (a potential loss of 12,000 organizations).

29% laid off or furloughed staff (38% expect to make permanent staff reductions).

10% of organizations never closed.

14% have already re-opened.

22% plan to open in 2020.

6% plan to open in 2021.

48% have no target date for re-opening.
…………………….

IMPACT ON ARTIST/CREATIVE WORKERS
…
Artists/creatives are among the most severely affected workers by the pandemic.

63% have become fully unemployed.

They expect to lose an average of $22,200 each in creativity-based income in 2020 ($50.6 billion, nationally).

Findings are based on 24,200 survey responses.

94% report loss of income.

79% experienced a decrease in creative work that generated income (62% ā€œdrastic decreaseā€).

66% are unable to access the supplies, resources, spaces, or people necessary for their work.

78% have no post-pandemic financial recovery plan.

Black, Indigenous, and artists of color have higher rates of unemployment than white artists due to the pandemic (69% vs. 60%).

They also expect to lose a larger percentage of their income (61% vs. 56%).

Top Needs for Artists: unemployment insurance, food/housing assistance, forgivable business loans.

Been sitting on pins and needles waiting to share the first of two campaigns we produced in the late spring for Excelsio...
08/20/2020

Been sitting on pins and needles waiting to share the first of two campaigns we produced in the late spring for Excelsior College.

Obviously filmed during our favorite normal.

We wrapped filming literally just as things were shutting down in March, and spent the next several weeks editing.

We’re really proud of this work and it couldn’t have been possible without such an incredible client and talent crew and cast!

Depending on where you live you may have seen this campaign or the other one that’s been running pretty heavy. You can see them both if you follow the link below.

Filmed on our new Canon C500 Mark II and DJI Ronin II.

Director & DP: Jesse Matulis
AC: Geoff King
Writer: Nick Matulis
AD & Producer: Alana Sparrow
Editing: Jesse Matulis
VO: Daniela Malave
PA: Jack McCarty
Set Dressing: Colin Young
H/MU: Breeanna Nichols
Animation: Jared Schafer
Talent: Donna Baird, Clare Madigan, Jocelynn Murphy, Jack McCarty, Chris Gonzales, Josie Smith, Carol Taylor, Rosemary Ronayne-Chace, Shirley Blanchard, Bo Phillips, Marlene Salazar, Sam Buti, Makenna G., Tori Rodriguez, Myles K.

Excelsior College sought to create two separate campaigns to run parallel. GOAL The goal of brand building campaign focused on the characteristic strengths of…

06/30/2020

Hey Upstate NY...

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119 Remsen Street
Cohoes, NY
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