Dara Lane Capital

05/16/2022

03/15/2022

Fund managers often think that a branding exercise is too much of a waste of time when they should be out there raising assets or trading their funds. If the exercise isn't done correctly, they're probably right. However, it allows a VC / PE to raise assets and trade more effectively when it's done properly. It streamlines communication internally and externally and cleanses unnecessary effort that creates negative or negligible impact while focusing effort in the right direction.

A strong brand personality that works rationally and emotionally raises and retains assets. It's the reason the top advisors continue to get business (even though they often offer less at a higher price) and why nobody got fired for hiring IBM.

Making the intangible tangible and controllable takes a great deal of uncertainty from the selling process because it allows you to identify the real reason people are or aren't investing.

A good brand personality saves you time and money and helps the investment banker raise assets.