Matthew McManus, Financial Professional

Matthew McManus, Financial Professional Triplecrown Wealth Management, LLC is not a registered investment advisor and is not owned or operated by Equitable Advisors or Equitable Network.

NOTE – All InMail, e-mail and other electronic individual and group communications sent to and received from this page are subject to capture, review and archive by Equitable Advisors, LLC and to possible production upon regulator request for review. Links to third-party media articles and/or websites are for general information purposes only and do not constitute an offer or solicitation

of any kind. They are not intended, and should not be relied upon, as investment, insurance or financial advice. Equitable Advisors and its affiliates make no representation as to the accuracy or completeness of any statements, statistics, data, opinions, forecasts, or predictions provided in any third-party article and/or website content. Duly registered representatives offer securities through Equitable Advisors, LLC (NY, NY (212) 314-4600), member FINRA, SIPC (Equitable Financial Advisors in MI & TN) and offer investment advisory products and services through Equitable Advisors, LLC, an SEC-registered investment advisor. Duly licensed agents offer annuities and insurance, including those of Equitable Financial Life Insurance Company (NY, NY) (Equitable Financial) and Equitable Financial Life Insurance Company of America (Equitable America) (an AZ stock company with main administrative office in Jersey City, NJ) respectively, through Equitable Network, LLC, (Equitable Network Insurance Agency of California, LLC, in CA; Equitable Network Insurance Agency of Utah, LLC, in UT; Equitable Network of Puerto Rico, LLC, in PR). Equal Opportunity Employer – M/F/D/V. All companies are affiliated and do not provide tax or legal advice. For financial professionals conducting business in the state of New York who hold one or more of the following designations and title respectively, please see Important Information & Disclosures in the link below: CASL, RICP, CRPC, RETIREMENT PLANNING SPECIALIST title

Important Information & Disclosures: http://bit.ly/2f98X9d

06/03/2026

Are you a dreamer?

I am through and through. It drives my wife nuts, LOL.

I've always casted grand visions of what I want in the future.

In fact, I write/print everything out so I have to look at it.

I have pictures, sayings, and schematics strewn all through my house and office.

Hiding in plain sight to you, but daily reminders to me.

The hardest part?

Striking the right balance of financial prudence vs recklessness.

I just wrote earlier this week about how I like to avoid financial stress.

Well, monthly payments add stress and paying cash seems like it can take forever.

Plus sacrificing today means I am banking on being able to do what I want in the future, assuming I make it to the future.... and there's a risk in waiting.

My shoot first and ask later mentality with money got me in trouble when I was young, and leaves me gun shy today.

Now what?

I am feeling this huge call towards living out my dreams, but on the flip side the timing feels off.

But the timing will never be good.

Sober Matt knows this. Had I waited for the right timing, I'd still be drinking....

Sometimes you just have to start and figure it out.

But broke Matt also learned this lesson on rushing into things.

**Checks student loan balance from 2011**

If history has any say in my future is that things will work out in my favor. They always have.

I just have to allow for enough patience in the interim, and that my friends, is the struggle.

✅Not having to work OT/details✅Forgoing DROP✅Retiring at 52 and never working again✅Giving no second thought to that $25...
06/02/2026

✅Not having to work OT/details
✅Forgoing DROP
✅Retiring at 52 and never working again
✅Giving no second thought to that $250 dinner with your spouse
✅Luxury vacations once a year

What's your financial freedom?

We use that (along with a lot of other firms) as our tag line in our marketing, but have you ever thought what it really means to you?

Like really sat down and gave it some effort other than I want a gajillion dollars?

Or does it look more like the list at the top?

Mathematically most of us aren't destined to have 50 million+ dollars and that's ok.

But that doesn't mean we live life without intentionality and purpose with our money.

We can still have it all, we just have to be hyper purposeful on how we get there.

So what is it to you?

My freedom was never to have to stress about money again.

Although after yesterday's post you might think different.....

But for me its that simple and it is designed.

We has a family can live happily on X dollars, but we happen to make Y dollars (Y being more than X), and that keeps our stress down.

How about you?

Have you defined your freedom and what does that look like?

LMK below ⬇️⬇️

"We've never made so much money, and I've haven't felt this broke in a while".I said this to my wife over the weekend.We...
06/01/2026

"We've never made so much money, and I've haven't felt this broke in a while".

I said this to my wife over the weekend.

We are in a very expensive part of life right now.

Our kids are getting older, my career is skyrocketing, and everything just seems to cost double from last year.

➡️Senior in high school looking at colleges
➡️4th driver getting her temps and a car
➡️Bought a book of business (likely another one coming in 2027)
➡️Major home remodel and a lot of expensive stuff breaking because our house is about 25 years old
➡️Embarking on a commercial build
➡️Taxes still suck

TLDR: Lots of outflow

Just because I do money for a living doesn't mean that I am immune to the feelings it can produce.

But I am able to quickly realize when my emotions are clouding me.

This is one of those times.

What I just described is overwhelming.

So what should I do beside stop whining?

Simply, stick to the plan.

✅Retirement accounts are still funded at their same levels
✅We have maintained a healthy emergency fund
✅Insurance coverages have been adequate
✅Keep the faith that this is only a season and not forever.

This is where it helps to have objective people in your life.

The same reason folks like you hire guys like me.

It helps to talk through the feelings more so to prevent any irrational moves, and to know that this hard season is only a temporary stop.

In all probability I will look up in 5 years and be very grateful of the work that was done during this period and our financial picture will have changed dramatically in my favor.

We all know that time will come in short order, but it will feel like a slog to get there.

What do you do when times get tough in your house?

Its Friday, so lets enjoy a laugh at my expense.My so-called friend made this for me after he learned I was being mean a...
05/29/2026

Its Friday, so lets enjoy a laugh at my expense.

My so-called friend made this for me after he learned I was being mean at home to my kids and their friends.

AI is so awesome!

Crybabies not welcome!

There are a LOT of lurkers on these platforms....so remember this.....If we don't know each other, it is not weird for y...
05/28/2026

There are a LOT of lurkers on these platforms....so remember this.....

If we don't know each other, it is not weird for you to come up and say hi (I don't care if you are in uniform or not).

In fact, I really enjoy those conversations.

So if you ever see me out and about just walk over and introduce yourself.

If you have read my content for long enough to get to know me, that means we are friends even though we haven't met in real life.

A couple of places I have been or will be coming up.

➡️Leadership training at Delhi
➡️HCPA dinner social at Springfield Twp
➡️HCPA car show at Lunken airport
➡️Oktoberfest
➡️Police Museum Golf outing
➡️Miami Twp PD golf outing

And many more!

Relationships are the most important thing in my business and even if we never have a professional relationship, I still would like to get to know you.

So don't be shy!

Oh, and now that the weather is breaking, look for the green Jeep too.

That is an unmistakable tell that I am around. LOL

Large events in the city can't take place without police.Typically, they are working 12 hour shifts during that time.  o...
05/27/2026

Large events in the city can't take place without police.

Typically, they are working 12 hour shifts during that time.

of Cincinnati is no different.

And yes, cops are human too and need to eat and drink.

I stepped up this year to make sure, in part, that they were fed and hydrated.

With that donation I have surpassed over 10K in support, donations, socials, outings, and charities for our local law enforcement this year.

That number will exceed 20k by end of year on top of the countless hours of volunteering and providing financial education for our local police.

Law enforcement has been a huge supporter of my business for many years, and I try to do the same.

It has been a very wonderful and symbiotic relationship.

I am looking forward to many more years/decades of working together in this region.

Ever wonder what it is like to build a business from the ground up?Well, now you can literally follow along from start t...
05/27/2026

Ever wonder what it is like to build a business from the ground up?

Well, now you can literally follow along from start to finish.

Triplecrown has committed to building its own building in Cleves, Ohio.

(Our current location in Rookwood will remain there as it is a corporate lease).

We have always enjoyed having a community based business serving so many teachers, police, fire, and local government people.

Now we have an opportunity to put our own flag in the ground and further solidify our presence in your neighborhood.

We are excited, scared, inexperienced, and ecstatic at this opportunity.

I will be documenting the entire process in a video series that I will be filming at least once a week (that's the goal).

This will cover money, planning, site clearance, architecture considerations and much more.

So be sure to connect or follow so you don't miss any of the action.

It should be a pretty interesting ride.

I'm getting butterflies in my stomach just typing this!

"I can't believe how fast the 77 years went."My FIL said that to me several times during his waning days on earth.  Thos...
05/19/2026

"I can't believe how fast the 77 years went."

My FIL said that to me several times during his waning days on earth.

Those words are still with me.

As a finance bro, it can be easy to lose sight of life in the numbers.

But we don't live life according to spreadsheets.

There has to be a balance of practicality and YOLO.

Its easy to go too far in any direction (believe me, as an addict, I know this all too well, LOL).

How can we be sure we are making the right money moves today to set ourselves up for the future, but at the same time, still leaving back enough cash to deploy for vacations and dreams?

I struggle sometimes with this too.

This year is a great example.
➡️Large home remodel
➡️Building a commercial building
➡️4th driver looming
➡️Failing septic
➡️College on the horizon for my oldest

Its overwhelming.

I have to push pause on the fun stuff such as the '67 Mustang Fastback I've always wanted (the pic is of my dream car for reference)......lousy p00p processor!

Is there a magic formula we can follow?

Maybe, sure.

But personal finance is just that, personal.

So what may be right for you may be totally wrong for someone else.

That's where working with an unbiased professional can really help.

I did that this year.

I hired someone who has no emotional attachment to my money.

She gives me the practical so I can decide on the emotional.

Its a good system.

But then it begs the question, how long should I wait on my dreams?

My answer is another question....

How deep are you willing to sacrifice?

Only you can really know.

But one thing is for certain.....

Our time is short, very short.

Are you always going to wait on your dreams or are you going to get out there and make plans to see them come to fruition?

I know what I'm going to do. You?

It has been a tough week with the passing of my father in law.Figuring out how to make this relevant in any professional...
05/13/2026

It has been a tough week with the passing of my father in law.

Figuring out how to make this relevant in any professional capacity is tough.

In fact, I hesitated even sharing the news.

But there are lessons to be gleaned, so at the very least I wanted to share them (not saying they are right or you should do them too, but just sharing my experience).

Here they are in no order:

1. Intense grief can open the door to allow addiction back in.

At no time had I ever felt the urge to drink in order to cope.

In fact, the total lack of desire was more noticeable than anything.

The framework I laid for my sobriety over the last numbers of years proved to be my shield in an otherwise chaotic time.

Don't discount any mundane things you do to stay sober. Those habits can pay in spades when put to the test.

2. Everyone responds differently to grief.

One of my kids stuck to his routine.

Another didn't.

She stayed home so we walked, talked, and laughed (pictured in the post).

My little ones were obviously way more oblivious and curious about what was happening.

Don't sugar coat it.

Tell the truth, simply and directly.

3. There is an art to dying.

Don't believe me? Check out the book The Art of Dying Well by Butler.

This was a timely suggestion in my life and offered incredible insights.

The biggest takeaway?

Be proactive with your approach and make decisions well ahead of time about your desired level of care.

4. Your family is everything.

Yes, friends still came to visit and we will see more of them at the funeral.

However, it was his wife and kids that stepped up the most to take care of Papa while he was sick.

Cherish those relationships and do your best to reconcile any fractures you may currently have.

5. Life is too short to drive a boring car.

This was one of Ed's favorite things to say, and he had the collection to back it!

Yes, he loved his cars and the snot packing speed at which he sometimes drove them.

But it is also a metaphor for life.

Enjoy the ride.

We only get one shot at it, so why not make it a fun adventure?

That doesn't mean you have to take the exit ramp curves at 3x the suggested speed like he did.

But it does suggest that perhaps we are built to maximize the time we have here.

Anyway, this was my unedited take on the last few days and the reason I have been a bit silent on the interwebs lately.

As always thanks for the love and support from everyone, and I will get back to posting more regularly again when we fall back into our routines.

Address

Cincinnati, OH
45209

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+15137627760

Alerts

Be the first to know and let us send you an email when Matthew McManus, Financial Professional posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Share