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A small moment in a high school hot rod shop shaped how I show up for families today.While finishing a ’67 Mustang for a...
10/16/2026

A small moment in a high school hot rod shop shaped how I show up for families today.
While finishing a ’67 Mustang for a client, a washer slipped into the carburetor. It could have caused major damage. Instead of walking away for the night, the shop owner tore down the engine on the spot. His commitment left a mark on me.

That experience taught me that responsibility isn’t a slogan. It’s proven in difficult moments—when someone needs you to be steady, present, and focused on their well-being.
Years later, I’ve had conversations with clients during some of the toughest seasons of their lives. Those moments remind me why responsibility and presence matter far beyond financial topics.

What early experience shaped the way you support others?

In this episode RJ reflects on his favorite car and how this played...

Most people don’t expect a financial lesson to come from an almond orchard, but that’s where one of mine began.When I wa...
10/09/2026

Most people don’t expect a financial lesson to come from an almond orchard, but that’s where one of mine began.

When I was twelve, I spent my summers cutting and stacking firewood in our orchard. One afternoon, a worker asked if I planned to go to college. I gave a vague “maybe,” and he told me plainly that I should pursue an education because he didn’t want me doing his job at his age.

I’d heard similar things from my dad for years, but hearing it from someone else made the message land differently. That moment taught me how powerful an outside perspective can be—and how often we need someone to help us see what’s right in front of us.

That idea carries into financial planning as well. Growth never occurs in a straight line. Market cycles rise and fall. Emotions run high. Headlines stir fear. A long-term plan matters most during the rough patches, not the easy ones.

The orchard taught me how to work through the “off seasons,” stay grounded, and pay attention when things look uncertain. Those lessons continue to shape how I guide families today.

Where did one of your most unexpected lessons come from?

In this episode RJ shares about his family moving to an Almond Orch...

Stocks finished the third quarter mixed. The S&P 500 gained 2.03%, and the Nasdaq Composite rose 2.47%, while the Dow Jo...
10/08/2026

Stocks finished the third quarter mixed. The S&P 500 gained 2.03%, and the Nasdaq Composite rose 2.47%, while the Dow Jones Industrial Average slipped 2.70%. Halloween is next on the calendar, with U.S. consumers expected to spend \$13.5 billion USD this year and 6.26 million Canadian children in their trick-or-treating years.

Stocks were mixed in the third quarter as economic, geopolitical, and corporate earnings news pushed the broad market higher while weighing on the Dow Industrials.

Many parents spend their lives watching their children. But we rarely talk about what children learn by watching their p...
10/02/2026

Many parents spend their lives watching their children. But we rarely talk about what children learn by watching their parents.
Some of my earliest lessons about giving, saving, and thinking ahead came from standing beside my dad as he built relationships and made thoughtful decisions. Even my first allowance became a teaching moment about tithing, savings, and taxes. At the time it felt small, yet it shaped the way I think about planning today.
Those early habits continue to influence how I help families navigate decisions, coordinate moving parts, and think about the future with clarity.
I share this story in Chapter Two of my book, A Prosperous Family, and in the latest episode of my podcast. The chapter is called “Watching Dad” for a reason.
Which early lesson from your own upbringing still shapes how you plan or make decisions today?
Watch this latest podcast episode below:

Many parents spend their lives watching their children. But we rare...

09/25/2026

Most long-term decisions don’t begin with a detailed plan. Sometimes they start in unexpected places.

For me, one of those moments happened on a nine-month RV trip when my wife and I spent New Year’s Eve at a Dave & Buster’s in New York City. We walked past the New York Stock Exchange that week, and I remember thinking, someday I want to see what happens behind those walls.

A decade later, I stood on the floor of the exchange during a closing bell ceremony. That experience didn’t happen overnight; it grew from a series of small decisions, early preparation, and the influence of parents who taught me to think ahead.

That’s the theme of Chapter 1 of A Prosperous Family: progress takes direction, and direction takes early preparation. My dad set up early accounts for me, taught me responsibility, and encouraged me to think about the long view long before I understood why it mattered. Now I see the same patterns when working with families who want to create their own version of that foundation.

Every family’s path looks different. But the conversations that shape the next generation usually start long before the results show up.

What early decision or lesson most shaped the way you think about planning for the future?

Most people assume I became a financial advisor because my dad was one.That wasn’t the plan at all.I spent years as a CP...
09/18/2026

Most people assume I became a financial advisor because my dad was one.
That wasn’t the plan at all.

I spent years as a CPA, fully expecting that to be my long-term path. What eventually pulled me into financial advising came down to one word: impact.

Growing up, I watched my dad build relationships that now span five generations of the same families. Sitting with those clients today—hearing their stories and seeing how decisions echo across decades—changed my understanding of what long-term guidance can mean.

Impact also shows up in the rest of my life. I coach my kids’ baseball and softball teams. My wife and I spent seven months traveling the U.S. in a motorhome before graduating college. And after the 2018 Camp Fire displaced many of our clients, we continued serving them across the country because of the trust built over years.

Those experiences shaped why I wrote my book, A Prosperous Family. I wanted to share ideas that go beyond financial mechanics and address something broader: legacy as reputation, relationships, and influence—not just dollars.

If you’ve worked with multiple generations of a family, or navigated your own family’s legacy, what did you learn that surprised you?

Do you like to hear the backstory and understand the heartbeat behi...

Markets pushed higher in August as AI-driven optimism helped investors look past softer economic data. The S&P 500 gaine...
09/04/2026

Markets pushed higher in August as AI-driven optimism helped investors look past softer economic data. The S&P 500 gained 2.62% and the S&P/TSX Composite rose 2.96%, even as softening retail sales kept consumer spending in focus. Back-to-school season adds another data point to that story, with spending expected to reach \$146.8 billion in the U.S. and \$4.5 billion in Canada this year.

The Standard & Poor’s 500 Index advanced 2.62 percent, while the Nasdaq Composite rose 3.93 percent. The Dow Jones Industrial Average lagged, adding 1.34 percent. The S&P/TSX rose 2.96 percent.1,2

Markets navigated mixed signals in July. Inflation eased, tech faced pressure, and energy surged. Meanwhile, Americans a...
08/07/2026

Markets navigated mixed signals in July. Inflation eased, tech faced pressure, and energy surged. Meanwhile, Americans are planning record travel spending in 2026: \$1.37 trillion. What's shaping your household budget this summer?

Stocks were mixed in July as investors navigated a cross-current of news on the outlook for AI spending and Q2 corporate reports.

07/09/2026

Markets posted solid second-quarter gains as investors responded to upbeat economic reports, continued diplomatic efforts in the Middle East, and strong first-quarter corporate numbers. The S&P 500 rose 14.87%, the Nasdaq gained 21.41%, and the Dow picked up 12.90%, while Canada’s S&P/TSX Composite added 6.37%. Looking ahead, markets may continue to react to Middle East updates, oil prices, inflation trends, and the pace of global commerce through the Strait of Hormuz. From U.S. home price growth to Canadian housing forecasts, this quarter’s by-the-numbers highlights the data behind one of North America’s most closely watched markets.

There's a moment many people experience at some point in their lives.You're booking a flight. You scroll past the standa...
07/01/2026

There's a moment many people experience at some point in their lives.

You're booking a flight. You scroll past the standard seat… and pause at first class.

Not because you have to upgrade.
Not because you're trying to impress anyone.
But because you've worked hard, and you're wondering when you're allowed to start enjoying the perks.

Milestones can shift the way we think about money.
A career high. An empty nest. A major life win. Retirement on the horizon.

Financial discipline matters. So does lifestyle.

The goal isn't reckless spending—and it isn't endless accumulation, either. It's aligning your resources with the life you actually want to live.

Sometimes that means staying in your seat.
Sometimes it means stretching out a little.

If you're navigating what "enjoying the journey" looks like in your own life, we'd be happy to talk it through with you. ✈️

Address

353 E 2nd Street Ste 110
Chico, CA
95928

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+15308774111

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