10/15/2026
When companies sell products, they only put some of the features front and center and hide others.
How do they know if they’re highlighting the right things?
Chicago Booth's Giovanni Compiani discusses how marketers can figure out what really matters to customers. http://ms.spr.ly/6184asvxK
Chicago Booth's Giovanni Compiani talks about how marketers can figure out what really matters to customers.