10/15/2026
Two words on an airplane screen got me to pull out my phone.
To take a picture. Not complain.
“Hi, Jeremy.”
That was it.
I recently flew JetBlue and was impressed with all the bells and whistles. But the thing I photographed was my name on the screen.
Yes, I know it’s technology. Nobody spent the night before writing me a welcome message.
Still, it got me.
They already had my name. They used it to make a pretty ordinary moment feel personal.
I love little details like that.
It’s why I enjoy handwritten notes and finding gifts that make someone say, “How did you remember that?”
Apparently, I’m just as easily won over when I’m on the receiving end.
Well played, JetBlue.
What’s the smallest thing a business has done that made you tell someone about it?